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BusinessWeek Cover Story Lauds Blogs, Launches BusinessWeek Blog

bizweek_logo.jpgHoly mainstream media Batgirl! BusinessWeek's cover story is titled "Blogs Will Change Your Business." The theme, Catch up...or catch you later

How big are blogs? Try Johannes Gutenberg out for size.

Why does this matter? Think of the implications for businesses of getting an up-to-the-minute read on what the world is thinking.

The article launches Businessweek's blog, Blogspotting

Pretentiously, it mentions "Dan" in a post (sorry can't provide the link since there are no permalinks) as if the entire world of suits knows they mean Dan Gillmor. C'mon, get real!

UPDATE 4/22: Heather Green wrote: "I read a post on another site taking me to task for only using the first name of someone I was linking to. Lesson learned, and onward and upward!"


BL Ochman | Apr 21 05 11:25 | TrackBack (1)

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BusinessWeek real estate blog has a name that is already in use:

BusinessWeek execs chose "Hot Property" to title its real estate blog. That title is already in use by the folks at Realty Baron, since April 2004. What happens next? Does McGraw-Hill admit a mistake, say "Oops, sorry about that" and revise its title? Or does the little guy on the block roll over?

http://therealtygram.typepad.com/realtygram_blogger/2005/07/will_the_real_h.html

Posted by: Frances Flynn Thorsen at July 5, 2005 1:36 PM

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Weekend Reading from Thoughts from a Management Lawyer
Two conflicting views on the benefits of business blogging. [Read More]

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About BL Ochman
BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.






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