BusinessWeek Cover Story Lauds Blogs, Launches BusinessWeek Blog
Holy mainstream media Batgirl! BusinessWeek's cover story is titled "Blogs Will Change Your Business." The theme, Catch up...or catch you later
How big are blogs? Try Johannes Gutenberg out for size.
Why does this matter? Think of the implications for businesses of getting an up-to-the-minute read on what the world is thinking.
The article launches Businessweek's blog, Blogspotting
Pretentiously, it mentions "Dan" in a post (sorry can't provide the link since there are no permalinks) as if the entire world of suits knows they mean Dan Gillmor. C'mon, get real!
UPDATE 4/22: Heather Green wrote: "I read a post on another site taking me to task for only using the first name of someone I was linking to. Lesson learned, and onward and upward!"
BusinessWeek real estate blog has a name that is already in use:
BusinessWeek execs chose "Hot Property" to title its real estate blog. That title is already in use by the folks at Realty Baron, since April 2004. What happens next? Does McGraw-Hill admit a mistake, say "Oops, sorry about that" and revise its title? Or does the little guy on the block roll over?
About BL Ochman
Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations