Chris Pirillo Show Features Interview with B.L. Ochman

Chris Pirillo of Lockergnome fame, interviewed me at Search Engine Strategies New York and it's online now. He looks just like the little drawing here and you can practically see the wheels turning in his fertile mind when you talk to him. It looks kinda like a Rube Goldberg machine.

While I'm happy to be featured on Chris' popular site, I upset as hell that he referred to me as an "old-school public relations powerhouse." I don't do traditional PR. Never did, never will.

For the past 10 years I've done Internet marketing strategy for clients including Ford, IBM and scores of others. PR is sometimes a part of that effort, but it is never done from an old school point of view.

To me, old-school PR is bullshit corporate speak and I would never, under any circumstances engage in that. So I hope Chris will be nice and change his description.