Follow me on
Twitter

More Information

NEW Expanded Edition

PRESS RELEASES FROM HELL and How to Fix Them
The Traditional Press Release Is Dead! The Made-for-the-Internet Release is News Now.
Buy this Report.

REALITY PR STRATEGY: Everything You Need to Know to Get Free (or Really Cheap) Publicity Now. Before you spend another dime on PR, Buy this Report.

Captain Morgan Run Launches Lame Fake Blog

Captain Morgan's Rum, has a lame fake blog, most likely from an ad agency.

Diageo, maker of Captain Morgan, has been accused of marketing to underage drinkers. Although visitors are asked to verify that they are old enough to drink, the content of the blog panders to young drinkers.

How about a blog about responsible driving? There are lots of ways that could be fun. I'm available to consult on the project.

Categories: Blogging and Moblogging

BL Ochman | Mar 16 05 5:34 | TrackBack (1)

Comments

Er, where's the blog. I can't seem to find it. Am I missing something?

In the last two weeks I have been speaking to a (private, not company) blogger who works for Diageo, bemoaning the fact that their ad agencies are preparing fake blogs and have no clue about what blogging is. I also spoke to a creative from a big ad agency that is creating such faux blogs asking for advice. I guess we knew it was coming, brace yerself and hope that'll get what they deserve from the blogosphere.

Posted by: Adriana at March 17, 2005 7:57 PM

Email this story to a friend

TrackBacks

TrackBack URL for this entry:
http://www.whatsnextonline.com/mt/mt-tb.cgi/2086

Listed below are links to weblogs that reference Captain Morgan Run Launches Lame Fake Blog:

the "beyond lame" award (cont.) from gapingvoid
Too funny. From a commenter over at BL Ochmann's:In the last two weeks I have been speaking to a (private, not company) blogger who works for Diageo, bemoaning the fact that their ad agencies are preparing fake blogs and... [Read More]

Tracked on March 28, 2005 8:11 AM

Search

Contact: BL (at) whatsnextonline (dot) com
212.369.8312

RSS Feed

blog advertising

About BL Ochman

Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations

Poll ID 0 does not exist.