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Ogilvy Accused of Duping Trade Pubs, Blogs With Bullshit Marketing

Adland discovered the alleged dishonesty in an Ogilvy effort to publicize a campaign it did for American Express. Someone claiming to be a marketing student sent a note to many bloggers and trade pubs pointing to an integrated online and outdoor AmEx campaign in Europe.

Adland covered the campaign but soon discovered that the email came from an Ogilvy address.

Why would ad agencies or PR firms think that bloggers are so easily snookered? It's easy to check facts online, and news spreads so fast, that it's remarkably dumb to pull a stunt like this one.

As Adland trackbacks show, ad-related blogs are now having great fun making fun of Ogilvy. And those posts will stay online forever.

via Marketing Vox


Categories: Worst Practices
BL Ochman | Feb 8 05 6:27 | TrackBack (4)

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Listed below are links to weblogs that reference Ogilvy Accused of Duping Trade Pubs, Blogs With Bullshit Marketing:

American Express engages in LCD marketing* from The Newest Industry
Joi Ito pointed me to the post about Ogilvy & Mather doing "bullshit marketing" for American Express. American Express is a company I have a lot of respect for. But when they start treating their techno-savvy customers as complete doufi (plural ... [Read More]

Tracked on February 8, 2005 8:42 PM

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Lots of conversation today about fake blogs, which got me thinking, just what is a [Read More]

Tracked on February 9, 2005 10:12 PM

More PR deception? from Corporate Engagement
A big couple of weeks for the PR industry what with Ketchum and Burson Marsteller's efforts, and now Ogilvy apparently thought they would try snowing the blogosphere - will these big, arrogant (PR/advertising) companies ever stop it?Adland discovered t... [Read More]

Tracked on February 10, 2005 9:28 PM

I've got Mail - from Ogilvy ! from Site-9 Weblog
Nearly two weeks ago, I wrote about a strange incident that looked like the Brussels office of Ogilvy & Mather was sending out fake emails to bloggers in order to generate buzz for one of their clients - American Express. And buzz they got: more tha... [Read More]

Tracked on February 14, 2005 4:17 AM

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About BL Ochman
BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.






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