Ogilvy Accused of Duping Trade Pubs, Blogs With Bullshit Marketing

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American Express engages in LCD marketing* from The Newest Industry
Joi Ito pointed me to the post about Ogilvy & Mather doing "bullshit marketing" for American Express. American Express is a company I have a lot of respect for. But when they start treating their techno-savvy customers as complete doufi (plural ... [Read More]

Tracked on February 8, 2005 8:42 PM

When is a blog a "fake blog?" from Marketing Roadmaps
Lots of conversation today about fake blogs, which got me thinking, just what is a [Read More]

Tracked on February 9, 2005 10:12 PM

More PR deception? from Corporate Engagement
A big couple of weeks for the PR industry what with Ketchum and Burson Marsteller's efforts, and now Ogilvy apparently thought they would try snowing the blogosphere - will these big, arrogant (PR/advertising) companies ever stop it?Adland discovered t... [Read More]

Tracked on February 10, 2005 9:28 PM

I've got Mail - from Ogilvy ! from Site-9 Weblog
Nearly two weeks ago, I wrote about a strange incident that looked like the Brussels office of Ogilvy & Mather was sending out fake emails to bloggers in order to generate buzz for one of their clients - American Express. And buzz they got: more tha... [Read More]

Tracked on February 14, 2005 4:17 AM