"Team spirit, sweet treats and Valentine’s Day go hand in hand," said Lory Zimbalatti, NECCO’s marketing manager and member of the team that chose the 2005 new Sweethearts candy sayings. This proves, once again, why there is no plaza on the planet with a monument to a committee.
The Necco conversation hearts date back to the 1880s, adding new sayings every year to fit the times.
About BL Ochman
Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations