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McDonald's Lincoln Fry Ain't No Subservient Chicken

Blogger Kevin Dugan says, "I'm not lovin' it" about McDonald's dim Super Bowl ads depicting a French fry that looks like Abe Lincoln and is auctioned on Yahoo Auctions.

The campaign includes a web site which has a stupid fake blog.

McDonald��s ran two Lincoln Fry ads during the game. You are introduced to the concept in the first ad and someone buys the fry on e-Bay in the second ad. I can see the ad agency saying "It��s worth it to spend $5 million on these two ads! The campaign will be cool and viral, just like Burger King��s subservient chicken." Wrong. Wrong. Wrong.

Categories: Ad targeting

BL Ochman | Feb 7 05 1:51 | TrackBack (0)

Comments

Ummm...Yahoo Auctions...not eBay.

Posted by: Stephen Pierzchala at February 7, 2005 2:11 PM

But, they're trying to sell the mischievous little beggar on ebay if you go and take a gander.

If they wanted to be cool they should've killed off Ronald MacDonald and let him rot in blogging purgatory.

Maybe they're trying to gauge blogging interest, or perhaps stick the knife into blogging once somebody oversteps the mark with a throw-away critique.

And I thought selling salads was a dumb move.

Posted by: Paul Woodhouse at February 9, 2005 2:49 PM

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About BL Ochman

Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations

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