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GM Continuous Safety: Not Your Father's Oldsmobile Ad
Interesting that many big companies still don't get the Internet, when as Ford reported today, "one in every 11 cars it sold came through web leads in 2004." Not just cars. More and more, people don't make any big buying decision without doing research online. Hard to imagine my grandfather on the Internet ordering hot wheels for his Nash. Categories:
Advertising Campaigns
BL Ochman
| Feb 1 05 9:12
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A two-page General Motors ad in the New York Daily News proves the impact of the Internet on car buying. The ad, announcing GM's new safety initiative, points readers to a
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About BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.
She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.
She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.
This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.
She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.
She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.
This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.
| B.L.'s flickr photos |
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