Follow me on
Twitter

Services
Bio
Contact
What Works Now
NEW Expanded Edition
PRESS RELEASES FROM HELL and How to Fix Them
The Traditional Press Release Is Dead! The Made-for-the-Internet Release is News Now.
Buy this Report.
REALITY PR STRATEGY: Everything You Need to Know to Get Free (or Really Cheap) Publicity Now. Before you spend another dime on PR, Buy this Report.


Fake Pepsi Girl Blog....Yawn

Greg Swan pointed out the clearly fake That Pepsi Girl blog. There's a Pepsi logo, and distortion-free video as well as dozens of photos from a Pepsi shoot. There are even some lame comments on the blog and a couple of links to ad blogs.

Why do ad agencies think this sort of baloney is a good idea?


BL Ochman | Feb 8 05 4:00 | TrackBack (1)

Comments

B.L.

While it may seem like Pspsi is behind this, I can assure you they are not. I know who created it and he's just having fun.

Steve

Posted by: Steve Hall at February 9, 2005 8:12 AM

Adrants has posted that they've received info that this is NOT Pepsi marketing, but a joke.

http://www.adrants.com/2005/02/pepsi-girl-blog-not-pepsi-marketing.php

Posted by: John Keehler at February 9, 2005 11:16 AM

Is just lame to assume this is made by ad agencies since on the net we get to see about anything you can think of.

Maybe I missed something but I just took a look and it doesn't seem something like that at all.

By the way, that girl is HOT!

Posted by: Mandrake at February 9, 2005 4:39 PM

I smell a rat - a huge corporate rat.

Yesterday an L.A. Radio station conducted an interview with the budding Pepsi/iTunes ingenue, and in the midst of the interview the blogger, a Michigan college student named "Justin" was on the phone to "meet" the object of his affection.

Justin is presumably the "blogger" responsible for promoting Mandy's career with his "That Pepsi Girl" weblog. We, on the other hand are meant to believe that Justin is "just a zealous fan."

Gimme a break! "Justin's" page, replete with links to Pepsi and Apple i-tunes, includes such "personal" information as Justin's Favorite Movies - "Any movies with Pepsi in it": Favorite Music - "Any songs by Pepsi sponsored artists"; and Favorite Books - "Odyssey: Pepsi to Apple."

The photos on the page are of such quality that it's as though they had been hand-delivered by Madison Avenue. It's common knowledge that BIG corporations frequently pay college students to execute "campaigns" that target younger demographics by pretending to spark a groundswell of excitement about the products they hawk.

That's not all: On "his" blog, Justin lists his industry as "communications/media". Either he's a Pepsi/Apple pawn, or an enterprising student intent on impressing a current/future employer.

Posted by: Medio at March 17, 2005 3:49 PM

Corporate rat or not. This chick is HOT! I live in L.A. and I heard the radio interview. The two boneheads that host it wouldn't fall for it. Did I mention this girl is really easy on the eyes? Peace.

Posted by: Artacus74 at March 18, 2005 1:21 AM

I also live in L.A. and heard the interview live.
Mandy was wonderfully articulate and charming. I guess you could say she was easy on the ears.

Justin did a good job too, and a source at the radio station told me they were very happy with how the interview went. The source did confess that they, "didn't know until after the fact that Justin was a web king... hey more power to him."

Funny thing: You've got to admit that Radio is a pretty strange medium of choice through which to present pretty girls with virtually nothing to promote - other than Pepsi and iTunes, that is.

Hey, maybe I'm just Pepsi Challenged?

Posted by: Medio at March 18, 2005 5:58 PM

Post a comment




Remember Me?

(you may use HTML tags for style)






Email this story to a friend







TrackBacks

TrackBack URL for this entry:
http://www.whatsnextonline.com/mt/mt-tb.cgi/2008

Listed below are links to weblogs that reference Fake Pepsi Girl Blog....Yawn:

I'll take 'Asbestos' for $100 from Controversy.com
If you're not into blogging because you believe strongly in something, you could always pick a blog topic based on its high value as a Google ad-word search term, and blog it for the money. That's what Michael Buffington did [Read More]

Tracked on February 15, 2005 5:52 PM

Search


Join the What's Next Blog mailing list
Email:

Contact: BL (at) whatsnextonline (dot) com
212.369.8312


blog advertising


About BL Ochman
BL Ochman
Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations


Poll ID 0 does not exist.



top 25 marketing blog

B.L.'s flickr photos








    Categories
    Ad targeting
    Advertainment
    Advertisement
    Advertising Campaigns
    Alternative Marketing
    Awards
    B.L. Ochman
    Benny Bix
    Best Practices
    Blog Advertising
    Blog Bashing
    Blog ethics
    Blog Legal Issues
    Blog Post From Hell
    Blog Software
    Blogging and Moblogging
    Bloomberg for President
    Books
    Business Communications
    Business Ethics
    Buzz
    Case Studies
    Clueless ad agencies
    Commentary
    Conferences
    Corporate_Blogging
    Cross Media
    Customer Service Issues
    Dead Tree Journalism
    Design Train Manifesto
    Digital Journalism
    Don't Believe the Hype
    E-Commerce
    Email Marketing
    Entertainment
    Ethics Crisis
    Events
    Fatblogging
    Folksonomy
    Fun
    Global Business
    Heard on the street
    Hurricane Katrina
    Internet
    Internet PR
    Internet strategy
    Interviews
    Leaders
    Marketing Strategy
    Media Relations
    Memes
    Mike Bloomberg for President
    Multi-Media Advertising
    Must-Read Articles
    Needs a Blog
    New Products
    News
    Nikon D80 Blogger Program
    Nikon D80 Blogger Program
    Nonsense and Parodies
    Peer to peer
    Peer-to-peer
    People to Watch
    Pet Food News
    Podcasting
    Politics
    PR Cluelessness
    Press Release From Hell
    Product Placements
    Promotions
    Public Relations
    Publishing
    Reality Marketing
    Reports
    Resources
    RSS
    Satire
    Search Engine Marketing
    Second Life
    Shameless Self Promotion
    Social Media
    Social Media Marketing
    Studies
    Surveys
    Technology
    Thought Leaders
    Top Bloggers Essential Research Tools
    Trends
    Up and Comers
    Up Your Budget Treasure Hunt
    User Generated Content
    Venture Capital
    Video Contests
    Viral Marketing
    Virtual Marketing
    Vlogs
    Word of Mouth
    Worst Practices

    Powered by
    Movable Type 3.31