Search Engine Guru Danny Sullivan Takes Super-Marketer Seth Godin to Task on SEO

In a Search Engine Watch post criticizing super-marketer Seth Godin's post on search engine optimization guru Danny Sullivan points out that "SEO is the search world's equivalent to public relations."

"You can have all the great content you want," Sullivan says. "Neglect some basic things to make your site search engine friendly, and you aren't getting in. It's like saying that you need never reach out to the press, they'll just somehow magically discover you've launched a new product, done something interesting. Search engines are better at discover, but outreach still helps -- SEO is that type of outreach.

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PR Misc. - January 17, 2005 from PR Opinions
TITLE: PR Misc. - January 17, 2005 URL: http://www.natterjackpr.com/2005/01/17.html#a1319 IP: 193.120.102.252 BLOG NAME: PR Opinions DATE: 01/17/2005 05:50:48 AM [Read More]

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