Roomba Robot Vacuum Cleans Up With Search Optimization

In a case study, Ad Age reports that a new search engine strategy helped Roomba robotic vacuum cleaner clean up.

One key strategy: they bought about 100 search engine keywords and phrases that included common misspellings of the brand, such as "romba," "rhumba," "irobot" and "eyerobot."

"We recommend more specific phrases that will drive sales, like 'robot vacuum cleaners.' " the company said.

As a result of better keyword buys, Roomba became the 7th most-searched brand on Google and experienced a 100% increase in sales.

The ad words campaign was supported with a tightly integrated ad program which drove large numbers of consumers online.

HOW MUCH DOES THE RHUMBA VACUUM CLEANER COST, AND WHERE CAN I BUY ONE PLEASE

I'm sure that if you put the product name into google you will get that information.

I found it's more popular to use the Robot Vacuum Cleaners to clean our house instead of doing that by ourselves in China, especially in Shanghai, although other countries have already used these machines for many years. It will be a trend to the future and I found some Shanghai companies realize this trend and try to develop the huge market of China:

I found it's more popular to use the Robot Vacuum Cleaners to clean our house instead of doing that by ourselves in China, especially in Shanghai, although other countries have already used these machines for many years. It will be a trend to the future and I found some Shanghai companies realize this trend and try to develop the huge market of China