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Roomba Robot Vacuum Cleans Up With Search Optimization

In a case study, Ad Age reports that a new search engine strategy helped Roomba robotic vacuum cleaner clean up.

One key strategy: they bought about 100 search engine keywords and phrases that included common misspellings of the brand, such as "romba," "rhumba," "irobot" and "eyerobot."

"We recommend more specific phrases that will drive sales, like 'robot vacuum cleaners.' " the company said.

As a result of better keyword buys, Roomba became the 7th most-searched brand on Google and experienced a 100% increase in sales.

The ad words campaign was supported with a tightly integrated ad program which drove large numbers of consumers online.

Categories: Ad targeting

BL Ochman | Jan 17 05 5:06 | TrackBack (0)

Comments

HOW MUCH DOES THE RHUMBA VACUUM CLEANER COST, AND WHERE CAN I BUY ONE PLEASE

Posted by: joanne at September 8, 2005 12:11 AM

I'm sure that if you put the product name into google you will get that information.

Posted by: B.L. Ochman at September 8, 2005 10:59 AM

I found it's more popular to use the Robot Vacuum Cleaners to clean our house instead of doing that by ourselves in China, especially in Shanghai, although other countries have already used these machines for many years. It will be a trend to the future and I found some Shanghai companies realize this trend and try to develop the huge market of China:

Posted by: bladeshark at March 30, 2008 12:24 AM

Posted by: lulu at April 5, 2008 11:38 AM

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About BL Ochman

Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations

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