Follow me on
Twitter

More Information

NEW Expanded Edition

PRESS RELEASES FROM HELL and How to Fix Them
The Traditional Press Release Is Dead! The Made-for-the-Internet Release is News Now.
Buy this Report.

REALITY PR STRATEGY: Everything You Need to Know to Get Free (or Really Cheap) Publicity Now. Before you spend another dime on PR, Buy this Report.

Nooked to Switch to Rss Feeds and Blog to Communicate with Bloggers

Well knock me over with a feather! Fergus Burns, president of Nooked, has written an open letter to bloggers in which he says:

From now on, we won't pitch bloggers by email - instead I want people to use their RSS aggregators to keep tabs on Nooked

- blog
- rss feeds

If you still had any doubt that blogs can influence companies, this ought to prove the point. It's not that I'm a powerful blogger, it's that blogs are a powerful medium because they are interactive.

Kudos to Burns for listening.

Categories: Blogging and Moblogging, Business Communications, Case Studies, Internet PR, Marketing Strategy, Media Relations, New Products, News, Public Relations

BL Ochman | Jan 27 05 4:05 | TrackBack (0)

Comments

I still want to be able to use email to pitch bloggers, so we managed to talk Fergus down from his position there a bit. He's updated the post, saying that the communication medium needs to match the blogger. "Tom Foremski of SiliconValleyWatcher prefers the phone, Heath Row of Fast Company mentioned email and others at the event prefered 'through the blogosphere'."

Posted by: Darren at January 27, 2005 6:57 PM

Fergus is alright. He does understand blogs.

Posted by: Adriana at January 27, 2005 6:58 PM

yesssss! I agree. blogger or traditional journalist, the point is to fit the person's preferences. that's it exactly.

and, the failure to do that is what journalists have been complaining about forever.

Posted by: B.L. Ochman at January 27, 2005 7:39 PM

Email this story to a friend

TrackBacks

TrackBack URL for this entry:
http://www.whatsnextonline.com/mt/mt-tb.cgi/1984

Search

Contact: BL (at) whatsnextonline (dot) com
212.369.8312

RSS Feed

blog advertising

About BL Ochman

Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations

Poll ID 0 does not exist.