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NEW Expanded Edition
PRESS RELEASES FROM HELL and How to Fix Them
The Traditional Press Release Is Dead! The Made-for-the-Internet Release is News Now.
Buy this Report.
The Traditional Press Release Is Dead! The Made-for-the-Internet Release is News Now.
Buy this Report.
Popular Articles by BL:
· How to Write Killer Blog Posts and More Compelling Comments
· What Could Your Company Do With a Blog?
· Press Releases Are a Colossal Waste of Time
· How to Optimize Your Press Releases for Search (and Why You Should)
· Blogs Still Mystify: Ten Companies That Missed Great Blog Opportunities
· How to Write Killer Blog Posts and More Compelling Comments
· What Could Your Company Do With a Blog?
· Press Releases Are a Colossal Waste of Time
· How to Optimize Your Press Releases for Search (and Why You Should)
· Blogs Still Mystify: Ten Companies That Missed Great Blog Opportunities
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Email Still Works if Subject Line is CompellingE-mail still works if the subject line is compelling. I just got an email from Joan Stewart of The Publicity Hound with the subject: Publicity Hound Going Out of Business Sale. Turns out, Stewart is no longer going to sell audio tapes of her teleseminars because clients want CDs so she is selling off the tapes she has in stock. She says "Orders are pouring in right now." Categories:
Ad targeting, Alternative Marketing, Business Communications, Email Marketing, Public Relations
BL Ochman
| Jan 13 05 2:24
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Contact: BL (at) whatsnextonline (dot) com
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About BL Ochman
Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations
Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations
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Advertisement
Advertising Campaigns
Alternative Marketing
Awards
B.L. Ochman
Benny Bix
Best Practices
Blog Advertising
Blog Bashing
Blog ethics
Blog Legal Issues
Blog Post From Hell
Blog Software
Blogging and Moblogging
Bloomberg for President
Books
Business Communications
Business Ethics
Buzz
Case Studies
Clueless ad agencies
Commentary
Conferences
Corporate_Blogging
Cross Media
Customer Service Issues
Dead Tree Journalism
Design Train Manifesto
Digital Journalism
Don't Believe the Hype
E-Commerce
Email Marketing
Entertainment
Ethics Crisis
Events
Fatblogging
Folksonomy
Fun
Global Business
Heard on the street
Hurricane Katrina
Internet
Internet PR
Internet strategy
Interviews
Leaders
Marketing Strategy
Media Relations
Memes
Mike Bloomberg for President
Multi-Media Advertising
Must-Read Articles
Needs a Blog
New Products
News
Nikon D80 Blogger Program
Nikon D80 Blogger Program
Nonsense and Parodies
Peer to peer
Peer-to-peer
People to Watch
Pet Food News
Podcasting
Politics
PR Cluelessness
Press Release From Hell
Product Placements
Promotions
Public Relations
Publishing
Reality Marketing
Reports
Resources
RSS
Satire
Search Engine Marketing
Second Life
Shameless Self Promotion
Social Media
Social Media Marketing
Studies
Surveys
Technology
Thought Leaders
Top Bloggers Essential Research Tools
Trends
Up and Comers
Up Your Budget Treasure Hunt
User Generated Content
Venture Capital
Video Contests
Viral Marketing
Virtual Marketing
Vlogs
Word of Mouth
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