Dead-Tree Journalists Still Surprised at Blogs' Reach and Impact
The Boston Globe notes that tsunami coverage is driving traffic to blogs in record numbers. Yet, just a few weeks ago, dead-tree journalists (registration required, bypass with BugMeNot.com) were gleefully noting that "with the election over and much of the country suffering political fatigue, traffic has slowed to a crawl on some blogs."
Blogs are here to stay as news sources and observers, content creators, and trend trackers. Events will come and go that will bring readership surges, but this influential new medium has found its voice. And we're not shutting up any time soon.
About BL Ochman
Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations