Are GM's Small Block and FastLane Blogs More Than a PR Gimmick? Stay Tuned

Call me a cynic, but I figured GM Vice Chairman Bob Lutz' posts to GM's second blog, FastLane Blog, were nothing but a publicity gimmick. However, he's continued to post over the past week, so maybe the blog will become a real forum for change. First I want to see how often Lutz is posting three months from now.

In any event, GM is the first of the big car companies to have its executives blog, and that'll be cool if they don't let the blogs deteriorate into PR mush.

GM Small Block Engne Blog launched in October and Fastlane Blog launched Jan 5 with Lutz' musings about GM design, with emphasis on Saturn. In his first post, he talks about GM's plans to freshen up with new products.

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