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Apple Launches Products It Sued Bloggers Over

After all the recent kerfluffle of Apple suing bloggers for leaking secrets, Apple has released exactly the product the bloggers reported. Apple today released the smaller-than-a-pack-of-gum $99 iPod Shuffle and a $500 MAC.

Dan Gillmor hit the nail on the head when he said that despite Apple's claims to the contrary, it was trying to suppress free speech.

"I'm fairly sure of this: If the party leaking information to Think Secret had sent it, say, to the San Jose Mercury News or New York Times, and had those publications run the news, Apple wouldn't be suing them. Both have deep enough pockets to defend themselves."

Apple Sues Mac Enthusiast Site Think Secret

Categories: Blog Bashing, Blogging and Moblogging, Marketing Strategy, Media Relations, Worst Practices

BL Ochman | Jan 11 05 3:31 | TrackBack (2)

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This is ridiculous! It's totally wrong for someone to leak any company's secrets. Of course Apple released exactly the product that the bloggers reported. They had to because that was what they were intending to release. But the bloggers are total jerks. Looking at IBM's blogger guidelines, they say: "Protecting confidential and proprietary information. You must make sure you do not disclose or use IBM confidential or proprietary information or that of any other person or company on any blog." It's common sense and I think those bloggers ought to reap what they sow!

Posted by: Elle at May 17, 2005 11:38 PM

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About BL Ochman

Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations

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