Follow me on
Twitter

Services
Bio
Contact
What Works Now
NEW Expanded Edition
PRESS RELEASES FROM HELL and How to Fix Them
The Traditional Press Release Is Dead! The Made-for-the-Internet Release is News Now.
Buy this Report.
REALITY PR STRATEGY: Everything You Need to Know to Get Free (or Really Cheap) Publicity Now. Before you spend another dime on PR, Buy this Report.


A Challenge to Bacon's MediaSource: Engage Bloggers in Blog Monitoring Plans

A conversation about Bacon's Media Source's monitoring of blogs indicates disagreement in the PR community about Bacon's decision to monitor what it describes as "the 250 most reputable blogs."

But who is Bacon's to make the decision about who the influencers are in the blogosphere? What is their decision-making process? How are they measuring reputation and influence? Are they using a tracking service like Technorati, Cyberalert of PubSub to follow blogs?

Why doesn't Bacon's hire an influential blogger, or two, to track what's influential and hot in the blogosphere? THAT would make sense.

I know from my own experience that mere readership numbers have little to do with blog influence. I don't have 80 million readers a month (far from it) and yet, within days, my challenge to PRSA to include blogging in their 2004 Conference resulted in my being invited to speak at the conference.

Bacon's: What do you say? Don't you at least want input from bloggers about what you should track?


BL Ochman | Jan 6 05 1:52 | TrackBack (0)

Comments

BL,
Good point you're making. I wonder what their criteria is for this and if they will make that information available.

I sort of agree with Bob Bly that Bacon's can do what it wants. But, it is really a matter of being credible in their selection. How familiar are they with the blogosphere anyway?

"Most influential" is a relative term. I heartily agree with your assessment that numbers don't tell the full story. A blog's influence has less to do with the quantity of the readers (assuming that may be part of their criteria) than it does with the "quality" of the readers. In other words, who your readers are is more important than how many.

Paul Chaney
Radiant Marketing Group

Posted by: Paul Chaney at January 6, 2005 3:19 PM

I think Bacon's has a perfect right to do this.

Publishing and writing is not a democracy. Part of the value of me buying information is that the source has a point of view, an authority I can rely on -- and Bacon's does.

Posted by: Bob Bly at January 6, 2005 3:20 PM

Good point, BL: I wonder how they are making those selections.

From my perspective as a business commentator outside the US, what would make this extremely interesting is knowing what proportion of those 250 blogs are in Europe. In reading the news story, the list is clearly only blogs in the US. Are there any elsewhere? If so, where and how many? 10%? 5%? Less? (Not questions for you to answer, of course!)

Posted by: Neville Hobson at January 7, 2005 3:45 AM

You have to look at it from a non-tech PR perspective. Tech PR is a small segment of the PR business, and we tend to be more tech savvy than the average bear.

But, the average bear doesn't want to go through a big list of blogs - they want the work done for them. For that alone, Bacon's is doing a good job/has the right idea.

I'm hoping that we have this type of dialogue at the NewComm Forum, as it will make it a more interesting session.

Posted by: Jeremy Pepper at January 10, 2005 12:58 PM

Post a comment




Remember Me?

(you may use HTML tags for style)






Email this story to a friend







TrackBacks

TrackBack URL for this entry:
http://www.whatsnextonline.com/mt/mt-tb.cgi/1941

Search


Join the What's Next Blog mailing list
Email:

Contact: BL (at) whatsnextonline (dot) com
212.369.8312



blog advertising


About BL Ochman
BL Ochman
Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations


Poll ID 0 does not exist.


top 25 marketing blog

B.L.'s flickr photos








    Categories
    Ad targeting
    Advertainment
    Advertisement
    Advertising Campaigns
    Alternative Marketing
    Awards
    B.L. Ochman
    Benny Bix
    Best Practices
    Blog Advertising
    Blog Bashing
    Blog ethics
    Blog Legal Issues
    Blog Post From Hell
    Blog Software
    Blogging and Moblogging
    Bloomberg for President
    Books
    Business Communications
    Business Ethics
    Buzz
    Case Studies
    Clueless ad agencies
    Commentary
    Conferences
    Corporate_Blogging
    Cross Media
    Customer Service Issues
    Dead Tree Journalism
    Design Train Manifesto
    Digital Journalism
    Don't Believe the Hype
    E-Commerce
    Email Marketing
    Entertainment
    Ethics Crisis
    Events
    Fatblogging
    Folksonomy
    Fun
    Global Business
    Heard on the street
    Hurricane Katrina
    Internet
    Internet PR
    Internet strategy
    Interviews
    Leaders
    Marketing Strategy
    Media Relations
    Memes
    Mike Bloomberg for President
    Multi-Media Advertising
    Must-Read Articles
    Needs a Blog
    New Products
    News
    Nikon D80 Blogger Program
    Nikon D80 Blogger Program
    Nonsense and Parodies
    Peer to peer
    Peer-to-peer
    People to Watch
    Pet Food News
    Podcasting
    Politics
    PR Cluelessness
    Press Release From Hell
    Product Placements
    Promotions
    Public Relations
    Publishing
    Reality Marketing
    Reports
    Resources
    RSS
    Satire
    Search Engine Marketing
    Second Life
    Shameless Self Promotion
    Social Media
    Social Media Marketing
    Studies
    Surveys
    Technology
    Thought Leaders
    Top Bloggers Essential Research Tools
    Trends
    Up and Comers
    Up Your Budget Treasure Hunt
    User Generated Content
    Venture Capital
    Video Contests
    Viral Marketing
    Virtual Marketing
    Vlogs
    Word of Mouth
    Worst Practices

    Powered by
    Movable Type 3.31