PR Is Not a "Rabbit in a Hat" Service

"...most people think we in PR offer some kind of rabbit-in-hat service; everyone thinks a PR dude just calls up media and voila! if they’re a friend or we badger them enough they’ll do something..." Richard Laermer of RLM Public Relations tells Kevin Dugan in Strategic Public Relations blog today.

"... people believe we go "after" media rather than work with them, and maybe it’s because so many not-great PR folks think it’s a game of as-many-as-we-can-contact," Laermer says.

"Doing your homework is so much more efficient and effective. Reading a newspaper to find a contact. Watching a TV show to see who is the perfect "person on the beat" to do your story. Wow. No one, though, teaches that. So many reporters I talked to for the book said to me, Richard I’d love to get better stories but people in PR waste my time with crap."

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Posted by: B.L. Ochman at December 14, 2004 5:49 PM

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