Newsweek Salutes The Alpha Bloggers

Newsweek's "The Alpha Bloggers" story in its current issue touts the A-list bloggers' growing influence over the tech agenda. They show how radically power can shift in the age of the Internet."

"The lesson is that there's a new force - spearheaded by people who work for no bosses and whose prose never sees an editor's pencil - that provides the water-cooler fodder for the larger high-tech community. ... No one hired them. No one appointed them. "

Among the A-list: Dave Winer, Doc Searls>,(pictured above) Dan Gillmor, Robert Scoble

In order to crack into the upper strata, you have to post frequently to stay on the fickle radar of this ADD-infested crowd. You have to link prodigiously to other blogs, increasing your profile and increasing the chances for inbound links. And you must hold strong opinions about what you're writing about—passion is required in a good blog. All of this takes time: Scoble spends two hours daily writing his Weblog and three more hours reading hundreds of other blogs in search of fresh ideas and nifty software innovations. "I want to be the first guy to spot the smart new guy or a cool new Windows app," he says. Even then you have no guarantee of blog fame."

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