BusinessWire to Drop $120 Membership Fee and Lower Rates on News Distribution
Business Wire announced that it is eliminating its $120 membership fee effective January 1, 2005. According to President Cathy Baron Tamraz, Business Wire also will reduce rates on premier multimedia services and include free monitoring reports on an expanded range of circuits.
It remains to be seen whether PR Newswire will follow suit and drop its membership fee. The two companies are rivals as the largest press release distribution services.
About BL Ochman B.L. Ochman, Managing Director of Emerging Media for WPP-owned Proof Integrated Communications, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.