It's 103 pages of case histories on companies from small to mega that have pulled themselves up by their own bootstraps. Godin says it's not about size, or age. Bootstrapping is a state of mind.
He's letting his offer spread virally via the blogosphere.
About BL Ochman
Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations