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Seth Godin Gives Away His Bootstrapper's Bible
It's 103 pages of case histories on companies from small to mega that have pulled themselves up by their own bootstraps. Godin says it's not about size, or age. Bootstrapping is a state of mind. He's letting his offer spread virally via the blogosphere. Categories:
Alternative Marketing, Best Practices, Blogging and Moblogging, Books, Marketing Strategy, Publishing, Viral Marketing
BL Ochman
| Nov 19 04 6:23
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Seth Godin is giving away a free copy of his book,
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About BL Ochman
B.L. Ochman, Managing Director of Emerging Media for WPP-owned Proof Integrated Communications, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.
She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.
She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.
This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.
B.L. Ochman, Managing Director of Emerging Media for WPP-owned Proof Integrated Communications, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.
She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.
She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.
This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.
| B.L.'s flickr photos |
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