It's 103 pages of case histories on companies from small to mega that have pulled themselves up by their own bootstraps. Godin says it's not about size, or age. Bootstrapping is a state of mind.
He's letting his offer spread virally via the blogosphere.
About BL Ochman B.L. Ochman, Managing Director of Emerging Media for WPP-owned Proof Integrated Communications, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.