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Press Release From Hell Announces a Blog Being Used As an Online Press Room fior Female Testosterone

A press release from hell announces the new Intrinsa Female Testosterone Skin Patch Blog.

Both the release and the blog seem pretty homemade, which is odd, considering the product is in clinical trials by Proctor & Gamble. You'd think the manufacturer would want to at least try to look professional.

However, the interesting thing about the blog is that it simply links to articles that have been written about the patch. So in essence, it's a poorly conceived (heh!) online press room.

Blog software is a perfect tool for online press rooms and if this one had a designer and a decent copywriter, (I'm available) it could be a shining example of a blog press room.

Categories: Alternative Marketing, Blogging and Moblogging, Internet PR, Marketing Strategy, Media Relations, New Products, Press Release From Hell

BL Ochman | Nov 13 04 8:27 | TrackBack (0)

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About BL Ochman

Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations

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