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Ikea Rolling Bedroom Promo Needs a Blog
The couples could be blogging about, and uploading photos of, the reactions of locals. via adrants
BL Ochman
| Nov 3 04 6:14
| TrackBack (0)
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Here's a promotion that cries out for a blog. IKEA's using several mobile bedrooms to promote a store opening in Tempe, Arizona. They're mounted on the back of a retrofitted Ford van, outfitted with IKEA's Fall furniture line and each one has two pajama-clad inhabitants going about their (G-rated) morning routine as onlookers watch.
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About BL Ochman
Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations
Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations
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Blog Advertising
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Blog Software
Blogging and Moblogging
Bloomberg for President
Books
Business Communications
Business Ethics
Buzz
Case Studies
Clueless ad agencies
Commentary
Conferences
Corporate_Blogging
Cross Media
Customer Service Issues
Dead Tree Journalism
Design Train Manifesto
Digital Journalism
Don't Believe the Hype
E-Commerce
Email Marketing
Entertainment
Ethics Crisis
Events
Fatblogging
Folksonomy
Fun
Global Business
Heard on the street
Hurricane Katrina
Internet
Internet PR
Internet strategy
Interviews
Leaders
Marketing Strategy
Media Relations
Memes
Mike Bloomberg for President
Multi-Media Advertising
Must-Read Articles
Needs a Blog
New Products
News
Nikon D80 Blogger Program
Nikon D80 Blogger Program
Nonsense and Parodies
Peer to peer
Peer-to-peer
People to Watch
Pet Food News
Podcasting
Politics
PR Cluelessness
Press Release From Hell
Product Placements
Promotions
Public Relations
Publishing
Reality Marketing
Reports
Resources
RSS
Satire
Search Engine Marketing
Second Life
Shameless Self Promotion
Social Media
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Studies
Surveys
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Thought Leaders
Top Bloggers Essential Research Tools
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Up Your Budget Treasure Hunt
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