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Google Sues Company for Click Fraud

eWeek reports that Google Inc. is taking the fight against click fraud to court, suing Houston-based Auctions Expert International LLC for allegedly clicking on sponsored links to fraudulently boost advertising revenues.

Google filed a lawsuit last week in Santa Clara, CA County Superior Court. The search giant accuses Auctions Expert of abusing the Google AdSense program, in which Web publishers display Google's pay-per-click ads and receive a share of the revenue.

Google spokesman Steve Langdon said that the Mountain View, Calif., company uses fraud detection technology to combat click fraud and protect advertisers.

via Kushal Dutt

Categories: Best Practices

BL Ochman | Nov 29 04 10:11 | TrackBack (0)

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About BL Ochman

Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations

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