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Bob Bly Would Like Some Marketing Blog ROI Info

Since blogging seems to me to be one of the most effective -- and so far under or poorly utilized -- marketing tools ever, I decided to engage Bob Bly in conversation and to try to educate him about blogging.

We've been emailing back and forth for a couple of days. Last night I sent him a copy of my new report, "What Could Your Company Do With a Blog?" and to my delight, in my email this morning was his endorsement of the report:

You may use this as a testimonial:

"For anyone, and especially non-bloggers like me, Ochman's new report demystifies blogging, showing novices how to do blogs correctly and the mistakes to avoid. Highly recommended."
--Robert W. Bly, author, The Complete Idiot's Guide to Direct Marketing

He also wrote, in reponse to me saying I hope to convert him to blogs:

Unlikely, but I am appreciative of as much information and education as I can get on this topic.....

My biggest problem aside from lack of hard ROI evidence is that most blogs I encounter are poorly written and lacking useful ideas and advice (yours is the exception, not the rule).

I would agree that many, not most, blogs are poorly written, and plug ugly too. But that doesn't condemn all blogs by any means. Most Websites, articles, brochures and reports are poorly written too.

So guys, do you have any case studies on blog ROIs? If you do, please send them my way and I will pass them along. And learn from them too.

Categories: Alternative Marketing, Blogging and Moblogging, Business Communications, Commentary, Cross Media, Digital Journalism, Marketing Strategy, Public Relations, Publishing

BL Ochman | Nov 11 04 1:14 | TrackBack (1)

Comments

Good for you BL! I also engaged Mr. Bly and traded a few e-mails with him. I provided him with a list of marketing bloggers I suggested he contact to get the real story on this emerging medium. He has a very narrowly defined definition of value which is all about ROI and that's fine. But to write off this medium simply because it hasn't "matured" into a direct marketing tool is silly.

Posted by: Marc Orchant at November 12, 2004 7:59 AM

If you said you had a sore back and I said "Here, let me rub that for you," you could expect instant gratification.

But if I wasn't there, and you had to soak in a hot tub every night for a week; you don't really notice the improvement until the end of the week when you say "Gee, my back feels better."

The ROI for blogs is based on a long term investment; one that is hard to measure, but evident none-the-less.

Regards,
Steve MacLellan

Posted by: Steve MacLellan at November 12, 2004 8:20 PM

I tell many of my clients and colleagues that while I might not necessarily make money FROM my blog, I'm definitely making money BECAUSE OF the blog. If well done, a blog places the writer in a whole new category within their industry.

Posted by: Michele Miller at November 15, 2004 2:46 PM

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Looks like copywriter Bob Bly has come around to the view that perhaps blogs aren't a complete waste of time after all: B.L. Ochman | Bob Bly Would Like Some Marketing Blog ROI Info Related NevOn posts: Developing a [Read More]

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About BL Ochman

Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations

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