Follow me on
Twitter

Services
Bio
Contact
What Works Now
NEW Expanded Edition
PRESS RELEASES FROM HELL and How to Fix Them
The Traditional Press Release Is Dead! The Made-for-the-Internet Release is News Now.
Buy this Report.
REALITY PR STRATEGY: Everything You Need to Know to Get Free (or Really Cheap) Publicity Now. Before you spend another dime on PR, Buy this Report.


PRSA Conference Flap Update -- I Certainly Have Their Attention :>)

Lo and behold, this evening I got an email from PRSA's Director of Public Relations, Janet Troy, who said "As of Thursday, October 14 we have received a cancellation of a workshop and we are exploring the feasibility of adding a blogging session in the 2004 program. Details will be provided as soon as they are available."

Emails flew back and forth all day between me and PRSA officers. In one of my favorites, PRSA's Catherine Bolton said that the conference was booked months ago and there is no room for blogging, although she agrees "that blogging is something we need to know about."

That would make great sense if blogging was something that cropped up last week, or even last year. But it's been around, and gaining steam, for several years.

I told PRSA, again, that I am available at a moment's notice to put a blogging track together for them. Stay tuned.

Related posts:
PRSA Conference Ignores Blogging

PRSA Has Plenty of Time to Add a Blogging Track

My Challenge to PRSA 2004 Conference Planners Spreading Through the Blogosphere


BL Ochman | Oct 14 04 11:16 | TrackBack (0)

Comments

Well done. This is a case study of how blogs can be used to generate pressure.

And well done PRSA, assuming they add a blogging tract, because it will certainly add to the conference.

Posted by: Alice Marshall at October 15, 2004 8:47 AM

Whoa! Nobody said they are adding blogging. But at least they are talking about the possibility. THAT'S real progress.

Posted by: B.L. Ochman at October 15, 2004 9:27 AM

Post a comment




Remember Me?

(you may use HTML tags for style)






Email this story to a friend







TrackBacks

TrackBack URL for this entry:
http://www.whatsnextonline.com/mt/mt-tb.cgi/1781

Search


Join the What's Next Blog mailing list
Email:

Contact: BL (at) whatsnextonline (dot) com
212.369.8312



blog advertising


About BL Ochman
BL Ochman
Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations


Poll ID 0 does not exist.


top 25 marketing blog

B.L.'s flickr photos








    Categories
    Ad targeting
    Advertainment
    Advertisement
    Advertising Campaigns
    Alternative Marketing
    Awards
    B.L. Ochman
    Benny Bix
    Best Practices
    Blog Advertising
    Blog Bashing
    Blog ethics
    Blog Legal Issues
    Blog Post From Hell
    Blog Software
    Blogging and Moblogging
    Bloomberg for President
    Books
    Business Communications
    Business Ethics
    Buzz
    Case Studies
    Clueless ad agencies
    Commentary
    Conferences
    Corporate_Blogging
    Cross Media
    Customer Service Issues
    Dead Tree Journalism
    Design Train Manifesto
    Digital Journalism
    Don't Believe the Hype
    E-Commerce
    Email Marketing
    Entertainment
    Ethics Crisis
    Events
    Fatblogging
    Folksonomy
    Fun
    Global Business
    Heard on the street
    Hurricane Katrina
    Internet
    Internet PR
    Internet strategy
    Interviews
    Leaders
    Marketing Strategy
    Media Relations
    Memes
    Mike Bloomberg for President
    Multi-Media Advertising
    Must-Read Articles
    Needs a Blog
    New Products
    News
    Nikon D80 Blogger Program
    Nikon D80 Blogger Program
    Nonsense and Parodies
    Peer to peer
    Peer-to-peer
    People to Watch
    Pet Food News
    Podcasting
    Politics
    PR Cluelessness
    Press Release From Hell
    Product Placements
    Promotions
    Public Relations
    Publishing
    Reality Marketing
    Reports
    Resources
    RSS
    Satire
    Search Engine Marketing
    Second Life
    Shameless Self Promotion
    Social Media
    Social Media Marketing
    Studies
    Surveys
    Technology
    Thought Leaders
    Top Bloggers Essential Research Tools
    Trends
    Up and Comers
    Up Your Budget Treasure Hunt
    User Generated Content
    Venture Capital
    Video Contests
    Viral Marketing
    Virtual Marketing
    Vlogs
    Word of Mouth
    Worst Practices

    Powered by
    Movable Type 3.31