Follow me on
Twitter

More Information

NEW Expanded Edition

PRESS RELEASES FROM HELL and How to Fix Them
The Traditional Press Release Is Dead! The Made-for-the-Internet Release is News Now.
Buy this Report.

REALITY PR STRATEGY: Everything You Need to Know to Get Free (or Really Cheap) Publicity Now. Before you spend another dime on PR, Buy this Report.

Hello Press Release From Hell

Without a doubt one of the most insipid press releases from hell ever to hit PR Newswire, this one prattles on about a huge crop circle that appeared in a farmer's field south of London. The release was actually about an art exhibit related to Hello Kitty's 30th anniversary, but I'm sure few readers got that far. All around, a huge waste of money.

Via PR Bop

Categories: Press Release From Hell

BL Ochman | Oct 20 04 5:14 | TrackBack (0)

Comments

Tara C. will love the mention of PRBop.

Posted by: Mark at October 20, 2004 8:27 PM

For Hello Kitty fans, that wasn't a waste of money. Don't insult the Kitty.

Sanrio understands how to build upon the Hello Kitty persona, and I have yet to see a brand extension or stunt for Hello Kitty that hasn't worked wonders.

I'm getting a Hello Kitty credit card soon, in fact.

Posted by: Jeremy Pepper at October 21, 2004 12:46 AM

Jeremy: It's the press release that sucks. Not the crop circle.
BL

Posted by: B.L. Ochman at October 21, 2004 11:06 AM

Email this story to a friend

TrackBacks

TrackBack URL for this entry:
http://www.whatsnextonline.com/mt/mt-tb.cgi/1788

Search

Contact: BL (at) whatsnextonline (dot) com
212.369.8312

RSS Feed

blog advertising

About BL Ochman

Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations

Poll ID 0 does not exist.