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Hello Press Release From Hell
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Press Release From Hell
BL Ochman
| Oct 20 04 5:14
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CommentsTara C. will love the mention of PRBop. Posted by: Mark at October 20, 2004 8:27 PM For Hello Kitty fans, that wasn't a waste of money. Don't insult the Kitty. Sanrio understands how to build upon the Hello Kitty persona, and I have yet to see a brand extension or stunt for Hello Kitty that hasn't worked wonders. I'm getting a Hello Kitty credit card soon, in fact. Posted by: Jeremy Pepper at October 21, 2004 12:46 AM Jeremy: It's the press release that sucks. Not the crop circle. Posted by: B.L. Ochman at October 21, 2004 11:06 AM Post a commentEmail this story to a friendTrackBacksTrackBack URL for this entry: |
Contact: BL (at) whatsnextonline (dot) com
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B.L. Ochman, Managing Director of Emerging Media for WPP-owned Proof Integrated Communications, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.
She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.
She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.
This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.
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