Blogs Are a Good Buy for Advertisers

Advertisers including Paramount Pictures, The Wall Street Journal, and The Gap are successfully reaching niche audiences for a fraction of the cost of traditional advertising and a handful of bloggers are earning six-figure incomes from their blogs. Why aren't more advertisers and bloggers getting together? Fear, ignorance and the knowledge that a lot of pioneers got shot.

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http://theblogconsultancy.typepad.com/techpr/2004/10/pr_isnt_keeping.html from Drew B's take on tech PR
PR isn't keeping up and I have proof!! I have started to notice an increase in people arriving here through having done a web search on, well, all manner of things from Gmail invites to BMW to PR in Europe. [Read More]

Tracked on October 28, 2004 7:46 AM