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Blogs Are a Good Buy for AdvertisersAdvertisers including Paramount Pictures, The Wall Street Journal, and The Gap are successfully reaching niche audiences for a fraction of the cost of traditional advertising and a handful of bloggers are earning six-figure incomes from their blogs. Why aren't more advertisers and bloggers getting together? Fear, ignorance and the knowledge that a lot of pioneers got shot. Categories:
Ad targeting, Alternative Marketing, Best Practices, Blogging and Moblogging, Commentary, Marketing Strategy, Multi-Media Advertising
BL Ochman
| Oct 25 04 11:29
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http://theblogconsultancy.typepad.com/techpr/2004/10/pr_isnt_keeping.html from Drew B's take on tech PR Tracked on October 28, 2004 7:46 AM |
Contact: BL (at) whatsnextonline (dot) com
212.369.8312
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B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.
She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.
She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.
This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.
| B.L.'s flickr photos |
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