  |
The Traditional Press Release Is Dead! The Made-for-the-Internet Release is News Now.
Buy this Report.
· How to Write Killer Blog Posts and More Compelling Comments
· What Could Your Company Do With a Blog?
· Press Releases Are a Colossal Waste of Time
· How to Optimize Your Press Releases for Search (and Why You Should)
· Blogs Still Mystify: Ten Companies That Missed Great Blog Opportunities
 |
 |
Gorgeous Example of PR SpeakPR people even speak to eachother in PRese! No wonder nobody can understand them. The following is an excerpt of an email alert from PR News, announcing that Howard Rubenstein, PR man to corporate stars, governors, senators and sports figures, will be the keynote at a PR awards dinner. Please, someone send these people a copy of The Cluetrain Manifesto! "In a recent interview with PR News, Rubenstein noted that todayís corporate communicator must be the ěprism an organization looks through as decisions are made and implications of those decisions weighed.î Celebrating his 50th anniversary in business this year, Rubenstein ought to know. Matthew Schwartz, editor of PR News, says: ěItís a common refrain among senior public relations executives that the only way they can show their value to the companyís CEO is to be a mirror of the organization. Mr. Rubenstein has a different view.î Huh? Categories:
Business Communications, Commentary, Don't Believe the Hype, Marketing Strategy, Public Relations
BL Ochman
| Sep 29 04 4:42
| TrackBack (0)
CommentsPost a commentEmail this story to a friendTrackBacksTrackBack URL for this entry: |
Contact: BL (at) whatsnextonline (dot) com
212.369.8312
blog advertising
Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations
Poll ID 0 does not exist.
| B.L.'s flickr photos |
Twitter Updates
· Typography? What's That? Aesthetics? Who Cares? Graphic Designers? Who Needs Em!
· BL Ochman for President
· "Who Cares About Grammer This is a Blog Not a Novel"
· Still Rock the Vote Red Lipstick - What's Up With Your Website?
Ad targeting
Advertainment
Advertisement
Advertising Campaigns
Alternative Marketing
Awards
B.L. Ochman
Benny Bix
Best Practices
Blog Advertising
Blog Bashing
Blog ethics
Blog Legal Issues
Blog Post From Hell
Blog Software
Blogging and Moblogging
Bloomberg for President
Books
Business Communications
Business Ethics
Buzz
Case Studies
Clueless ad agencies
Commentary
Conferences
Corporate_Blogging
Cross Media
Customer Service Issues
Dead Tree Journalism
Design Train Manifesto
Digital Journalism
Don't Believe the Hype
E-Commerce
Email Marketing
Entertainment
Ethics Crisis
Events
Fatblogging
Folksonomy
Fun
Global Business
Heard on the street
Hurricane Katrina
Internet
Internet PR
Internet strategy
Interviews
Leaders
Marketing Strategy
Media Relations
Memes
Mike Bloomberg for President
Multi-Media Advertising
Must-Read Articles
Needs a Blog
New Products
News
Nikon D80 Blogger Program
Nikon D80 Blogger Program
Nonsense and Parodies
Peer to peer
Peer-to-peer
People to Watch
Pet Food News
Podcasting
Politics
PR Cluelessness
Press Release From Hell
Product Placements
Promotions
Public Relations
Publishing
Reality Marketing
Reports
Resources
RSS
Satire
Search Engine Marketing
Second Life
Shameless Self Promotion
Social Media
Social Media Marketing
Studies
Surveys
Technology
Thought Leaders
Top Bloggers Essential Research Tools
Trends
Up and Comers
Up Your Budget Treasure Hunt
User Generated Content
Venture Capital
Video Contests
Viral Marketing
Virtual Marketing
Vlogs
Word of Mouth
Worst Practices
Blogarama
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 License