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Gawker Blows It On Style Segment

Adrants reports that Gawker has been leaked a memo from stylist Susan Redstone to Mavi Jeans in which she says she'll feature the brand's jeans in a 3-4 minute Good Day New York segment in return for $750.

In her colorful and endearing style Gawker, who mistakenly indicates that Redstone works for Good Day, writes: "You know those perky bitches who get on the morning news and tell you what the hot styles are and which colors are best for whatever? Some of them are getting paid off by the brands they push."

I called Good Day and was told Redstone is not on the show's staff. "We've had her on as a guest before," the staffer said.

Spokespeople get paid every day to represent products in the media. That doesn't mean the media is paying them.

PR firms hire stylists who have experience like Redstone's - and shows like Good Day book them - because they have TV experience and look good on camera. Are they media whores? Sure, but this one isn't Good Day New York's whore.


BL Ochman | Sep 29 04 5:29 | TrackBack (0)

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About BL Ochman
BL Ochman
B.L. Ochman, Managing Director of Emerging Media for WPP-owned Proof Integrated Communications, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.






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