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Eclipse Solar Gear: Great Products, A Press Release From Hell

The lame press release of the month announces that Eclipse Solar Gear has introduced The Reactor Solar Backpack, a really cool $129 solar powered backpack integrated with a solar charger for computers, cell phones or PDAs.

The release, dated September 13, begins, " Eclipse Solar Gear announces the greatly anticipated new product launch in August of 2004. � The backpack is a quality, durable product with or without the solar charging feature." Huh?

Categories: Marketing Strategy, New Products, Press Release From Hell, Public Relations

BL Ochman | Sep 16 04 5:04 | TrackBack (0)

Comments

Yeah, that was fairly painful to read.

Posted by: aleah at September 18, 2004 12:13 PM

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About BL Ochman

Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations

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