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Advertising Week Panelist Explains Marketing's Expendability
Why is marketing so expendable? Said Paul Guyardo, Kmart CMO, "We're an easy target. Everybody likes to think theyíre a marketer and can do our job. It's easier to get rid of us than to adjust the real problems affecting sales."
BL Ochman
| Sep 22 04 4:55
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Your Short Life Expectancy Explained from TSMI's Trade Show Marketing Report Tracked on September 23, 2004 10:19 AM |
At Ad Age'sContact: BL (at) whatsnextonline (dot) com
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B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.
She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.
She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.
This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.
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