When is a Blog Not a Blog?

When are blogs just blogs, and when do they become full-fledged publications?

Is it when they start soliciting advertising, rather than passively allowing contextual ads to run in their sidebars? When they publish a daily ad-supported newsletter in addition to the now de rigueur RSS feed? Is it when the feed itself displays ads? When the blogger starts making enough money from advertising to blog full-time?

Do a blogger's motives -- whether he's doing it for money, glory, or marketing -- matter? " asks Pamela Parler in ClickZ.

What's at stake is money, either in ad dollars, new jobs, or consulting gigs, recongition, higher search engine rankings.

Should traditional media practice the link love that bloggers profess? Or is it a dog eat dog (worry Sam) world?

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B.L. Ochman's weblog - Internet strategy, marketing, public relations, politics with news and commentary: When is a Blog Not a Blog? When is a Blog Not a Blog? When are blogs just blogs, and when do they become full-fledged publications? [Read More]

Tracked on September 10, 2004 2:16 AM