The Essence of Blogging's Appeal

Writing in Columbia's Online Journalism Review, Mark Glaser explores what happens when bloggers join traditional media outlets. His essay also hits the essence of blogging's appeal.

"Imagine," he writes, "you are a journalist who doesn't take orders from an editor or a publisher of a publication. You don't have to worry about what the advertisers might think, or if your opinion might make you biased. You answer only to your readers, who act as de facto assignment editors."

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