Journalists Like PR People and I'll Still Respect You in The Morning

A report by Bennett & Company, noted in eMarketer, states that PR professionals will be glad to know that 68% of journalists say they depend on PR firms for stories. Still, 62% say they use information from PR firms for only between 1% and 10% of story content.

Among respondents, 58% of journalists prefer to get information via e-mail. Seventy percent of journos responding claimed to read every e-mail they get, but only 65 percent of journos sent the survey actually opened the message. Given that I get more than 600 e-mails a day, I am sure journalists at established news organizations get more, and lose many to spam filters.

As for those members of the media who do not read every e-mail message, 23% say compelling e-mail subject lines get them to open and read e-mail messages whereas 8% only read the e-mails from known senders.

Respondents also said they prefer to receive multimedia in email attachments -- something I find really hard to believe since they are big bandwidth hogs and attachments can carry viruses.

Thanks for Mitch Joel for the tip

"As for those members of the media who do not read every e-mail message... 8% only read the e-mails from known senders."

Perhaps 'only' belongs in a better place. It confused me on the initial reading. I vote for after 'read'.

Good catch! thank you. i will be more careful with my onlys in the future.