I know I need a vacation out of New York when I see a mother and baby rat scurrying across a subway platform and my first thought is "ooooh, how cute."
Anybody want to invite me and Sammy to their beach house for a week?
About BL Ochman B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.