Tom Peters Turns His Site Into A Blog - Sort Of

Tom Peters, author of the business classic, In Search of Excellence (a book millions bought and few read) has turned his Web site home page into a blog. But he hasn't turned on the most important feature that defines blogging ñ the comments. Until he makes the blog interactive, it's a cool content management system, but it's not a real blog.

Peters' audience is corporate and so his message that blogging is good business will reach a lot of corporate types who've missed the trend til now.

Like Bill Gates talking up blogging at the eighth annual CEO summit put on by Microsoft in Redmond, Wash., Peters' blog is an indicator that blogs are beginning to be taken seriously as part of the marketing mix.

I disagree with your assessment on what a blog is. A blog is a log of someone's thoughts, organized in a structured way and located on the web. Hence.. web log... blog. Whether you accept other people's comments regarding your own entries has nothing to do with the qualifications of a blog.

Personally, I don't accept comments on my blog because they're just too time consuming to monitor to make sure people are on topic and not spamming... etc.

Anyway, what you're referring to has another name... it's called a forum. :-)

Just my $.02...

Thanks,
Dan

Blogs have progressed waaay beyond just being a log of someone's thoughts. Hundreds of companies are using them as a viable part of the marketing mix, for internal communications.

My feeling, and there has been a lot of discussion in the blogosphere agreeing with it, is that to be a true blog it has to be interactive -- that means turning on "comments."

If a blogger hasn't got time to respond to comments, maybe he or she should just stick with a traditional Web site.

Nope, a forum is not the same thing as a blog. In a blog, only the publisher can start a topic. In a forum, anyone can introduce a topic.

But thank you very much for taking the time to comment. I'm always interested in what people think.
BL