Starbucks Misses Perfect Opportunity for Moblog

Starbucks is celebrating its 10th anniversary in New York City with a summer campaign surprising New Yorkers with random acts of kindness.

The company is missing a marketing opportunity by not having the events on a moblog. That's a mobile blog that people could post their photos and first-hand accounts to for the rest of the world to see. Right now, the promotion is invisible ñ not even mentioned on the company Website.

The other day, dozens of drivers got a free tank of gas and a hot cup of coffee at the Mobil station on 11th Ave and 30th Street, where regular (gas) goes for $2.37 a gallon. By the end of the day, according to the Daily News, Starbucks gave away 691 gallons of free gas, 12 gallons of coffee and 2 gallons of Frappuccinos.

"Fill it to the brim," Harvey Hatcher said as his van took $47.97 in free gas and he took in his morning coffee. "Gas ain't cheap. Neither is Starbucks coffee."