Legoland Tags Kids With RFID "Kidspotters"

Parents taking children to Legoland theme parks this summer won't have to worry about losing them, thanks to RFID "Kidspotter" bracelets that each kid will be given. They can be tracked anywhere within the parks' boundaries.

Of course Legoland is not just being kind, they're also learning exactly where each customer goes in the parks, how long they're spending in each area and which products are most popular.

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Tagging kids from Marketing eye blog
Legoland Denmark launched a scheme: children entering legoland will be given a RFID bracelets that tracks their whereabouts. This does 2 things... [Read More]

Tracked on June 27, 2004 6:22 PM