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Gawker Publishes New Nike Art of Speed Ad Blog
For Art of Speed, Nike commissioned 15 young filmmakers to interpret the idea of speed. Over the course of 20 days, this weblog will introduce these directors, their short films, and the digital technology behind the scenes. I could not get any of the featured videos to play in any format so there may be some technical glitches still to be worked out. Gawker serves the blog on its domain, where the company notes, "Contract weblogs are best suited to campaigns for movies, books, magazines, consumer electronics platforms and computer games." Categories:
Advertising Campaigns
BL Ochman
| Jun 16 04 4:26
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Nick Denton's Gawker Media, entering the market as a publisher of marketing blogs, has teamed up with Nike to publish Contact: BL (at) whatsnextonline (dot) com
212.369.8312
blog advertising
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.
She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.
She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.
This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.
| B.L.'s flickr photos |
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