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Can Bloggers Say Anything They Want? Yup.

Last week, I gave a seminar on business blogging for Ragan Communications. The audience, who paid $200 a pop to hear me, were Fortune 500 companies, universities and associations. One corporate communications director sounded really appalled when she said "I work for a Fortune 500 company and I can't believe that some blogger with no editor to keep him in line can say anything he wants about my company and I can't stop it."

"Do you really think," I asked, "that a report in the Wall St. Journal or other major media has no editorial bias?"

Bloggers in some parts of the world are censored, or even pushed offline, but in the U.S. blogging is still a free press.

At least you always know where bloggers stand. :>)

Categories: Blogging and Moblogging, Business Communications, Internet PR, Media Relations, Public Relations

BL Ochman | Jun 1 04 8:18 | TrackBack (1)

Comments

B.L. - glad you signed on for the Global PR Blog Week. i'm not surprised corporations are steamed about blogs. i think one way corporations might start doing more of their own blogs is by starting small, an event-based blog for example. right now corporations seem to get hung up in the style of writing and the lack of control blogs offer.

Posted by: kevin dugan at June 3, 2004 1:37 AM

They also are living in the fantasy that they can control everything that is said about their company. Just not possible anymore.

Seems to me that the real missed opportunity is in corporate press rooms. Using a blog would give control back to the PR dept instead of them having to depend on IT for changes. And blogs are very cost-effective.

Posted by: B.L. Ochman at June 3, 2004 5:43 PM

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While Australian corporates ignore blogs, in the US they are listening from Corporate Engagement
More on the out-dated Australian PR approach described in the post below. I see that a US colleague is talking at events where Fortune 500 companies are paying good cash to get up to speed. They are shocked that bloggers [Read More]

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About BL Ochman

Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations

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