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Virgin Atlantic to Use Hypontherapists Onboard and Butterflies to Carry Ads

Travelbiz Australia reports that Virgin Atlantic is introducing hypnotherapists on its long-haul flights between London and Sydney. And Marketwire informs us that the airline will be using butterflies to carry their advertising.

Hypnosis will help you believe the airline food is delicious, a Virgin spokesperson said, and that you sat next to, and had a great chat with, Tom Cruise, who will be calling you tonight.

Virgin Atlantic has announced plans to begin advertising via butterflies, becoming the first US advertiser to take advantage of research recently announced by the State University of New York at Buffalo.

John Riordan, VP of Marketing. �We�re always looking for fresh new ways to promote our products and services, and what better way than via a constantly flying medium?�

Happy April Fool's Day!

Categories: Advertising Campaigns, Alternative Marketing, Entertainment, Fun

BL Ochman | Apr 1 04 2:00 | TrackBack (0)

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About BL Ochman

Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations

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