PR People Still Bitching About Blogging

Steve Outing, writing in E-Media Tidbits on Poynter.org notes that he now receives as many PR pitches to his blog as to his more traditional column for Editor & Publisher. From what Iíve seen of PR pitches to my blog, their approach is disastrous. But not surprising. (Sigh.)

I gave a free teleseminar on Friday for Annie Jennings PR the other day and will be giving another for Ragan Communications on May 26 and, each time, I have to begin talking to PR people by defining the word "blog."

Publicists I speak to are intensely resistant to tracking yet another medium. And tracking blogs definitely is time consuming. But given the fact that traditional journalists regularly quote bloggers, and that top blogs are read by millions of people every day, it's time for PR people to stop bitching about blogging and start keeping up with the blogosphere.

Places to learn more include Technorati Top 100, Daypop, which tracks hot blog topics worldwide, and Business Blog Consulting which tracks the ways various companies are using blogs for business.

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Tracked on April 26, 2004 5:45 PM