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Airhead's Airhead Publicist Goes (Very) Public

SteppinOutPublicist.jpgWho knows what possessed ex-Paris Hilton publicist and Hollywood flack Siri Garber to pose in her underwear for the cover of Steppin Out Magazine but the interview with her is a classic example of why publicists have a bad image.

"Publicists can also make or break a journalist," the interviewer writes. "The rules are simple. Develop a friendly relationship with a publicist and they'll take your call. Cross them and your career could be finished," says the interviewer. Tell that to a flack trying to get a client into BusinessWeek!

Q: is it okay to lie to the media in order to protect that client?
A: We [publicists] look at it as white lies! You know what I mean?" Gee, sounds like Gerber would fit right in at the White House.

"I always wanted to be a hipper, younger publicist who wasn't conservative. Ö I just don't want to end up dressing like a typical publicist, either."

Q: How does a publicist normally dress?

A: There's an almost standard publicist uniform and it just freaks me out. You can easily pick a publicist out of a crowd! Aside from their physical appearance, most publicists are just mean. Umm hmmm.

Q: ... if President Bush were your newest client, what would be your first word of advice to him?

A: If President Bush were my client, my first advice to him would be to go back to school." Better yet, let's send him back to Texas in November.


BL Ochman | Apr 18 04 6:31 | TrackBack (0)

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About BL Ochman
BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.






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