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Totally Clueless PR Pitch of the Month

Here is an example of how NOT to piggyback on the news.

workhousepr.com]
Sent: Wednesday, February 11, 2004 3:31 PM
Subject: Assouline Presents: The Leather Book

Greetings,

Janet may be blaming her wardrobe, but leather has been keeping us covered since the beginning of time. The Leather Book by Anne-Laure Quilleriet (Assouline) is a history of leather in fashion and details rock and roll's favorite look from the jackets of Elvis and pants of Jim Morrison to how these rock rebels have influenced the runways of Christian Dior, John Galliano and Chanel amongst others. Whether Jay Z is rapping about it or Mick Jagger is swaggering in it, leather will always be music's first fashion. At this time, we would like to offer you the opportunity to review The Leather Book. Please take a look at the press release below and feel free to contact me directly for more information at 212.334.8006. I look forward to hearing from you soon.

Best,
__________
Publicist, Workhouse Publicity

WORKHOUSE PUBLICITY
A FULL-SERVICE PROMOTIONAL FIRM

Thanks to Mitch Joel for the tip

Categories: Case Studies, Email Marketing, Internet PR, Marketing Strategy, Media Relations, Public Relations, Worst Practices

BL Ochman | Feb 12 04 9:30 | TrackBack (0)

Comments

Hey Mitch:
Interesting point of view. Perhaps you were unaware of our feature story which ran last month centered around this particular pitch? Didn't see it? Well, on behalf of ABC News I'd say your the clueless Bloggert.

Keep up the poor critical work.

Jon K
ABC News
Senior Producer

Posted by: jonjon at April 28, 2004 9:23 PM

Hi Jon: funny you didn't provide your email address or an ABC archives link to the story you're talking about. gee, you don't happen to work for Assouline do you? :>)
B.L.

Posted by: B.L. Ochman at May 2, 2004 4:30 PM

I guess the good people at ABC don't know the difference between "your" and "you're" - kind of explains the need to run a story like that. As BL requested, would love to see the link.

Posted by: Mitch at May 2, 2004 5:41 PM

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About BL Ochman

Blogger, social media strategy consultant to Fortune 500 companies, and sought-after corporate speaker B.L. Ochman heads the creative team of whatsnextonline.com. She also publishes the Ethics Crisis blog for SRF Global Translations

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