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Top Brands Featured in Billboard Top 20 Songs

As tolerance for, and the effectiveness of, traditional advertising declines, brands are still alive and well in song lyrics. Mercedes, Cadillac and Lexus are the top three brands mentioned in the top 20 songs on the Billboard Hot 100 chart, according to Agenda's Brandstand. Cost to the brands? Zero.

Also in the top 10 most-mentioned are Hennessy, Prada, and Chevrolet. Payless Shoe Source is number 12 and K-Mart, Timberland, Rover and Fendi are tied for Number 20.

While hot brands favored by GenX might be expected, the brands in the list are traditional luxury brands and well-known discount retailers.


BL Ochman | Jan 11 04 11:01 | TrackBack (0)

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About BL Ochman
BL Ochman
B.L. Ochman, Managing Director of Emerging Media for WPP-owned Proof Integrated Communications, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.






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