Check out
Pawfun.com

Follow me on
Twitter
Services
Bio
Contact
What Works Now



In PR Faux Pas, Symantec Shifts Blame, Pisses Off Customers

In what is turning out to be a major PR faux pas, a whole lot of people are really miffed about the way Symantec , seller of Norton Anti-Virus Software, handled a recent problem that they are blaming on VeriSign. The glitch caused Word and Excel to run slowly or freeze on the computers of tens of thousands of Norton Anti-Virus Microsoft customers.

Normally, when there is a major threat to its customers, Norton sends an email to its registered users. This time they didn't bother and I would guess that a lot of computer consultants made out very well as a result. Their fault or not, the right thing to do would have been to notify customers with the fix that Norton came up with.

According to CNET News, the problems caused a flurry of angry posts to the Symantec area of support forums from users saying they would ditch Symantec's Norton AntiVirus.


BL Ochman | Jan 12 04 8:59 | TrackBack (0)

Comments

Post a comment




Remember Me?

(you may use HTML tags for style)





Email this story to a friend







TrackBacks

TrackBack URL for this entry:
http://www.whatsnextonline.com/mt/mt-tb.cgi/1439

Search


Join the What's Next Blog mailing list
Email:

Contact: BL (at) whatsnextonline (dot) com
212.369.8312


blog advertising


About BL Ochman
BL Ochman
B.L. Ochman, Managing Director of Emerging Media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996.

She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext.

She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets and create a variety of great products featuring your pet’s photo.

This is my personal blog, where I share my own thoughts and opinions, which do not represent the views of Proof or its clients.






top 25 marketing blog

B.L.'s flickr photos




    Categories