A sure bet for one of 2004's stupidest press releases. Yes I know it's only January

National Survey Reveals That Gay Consumers Prefer Equality-Minded Companies

ROCHESTER, N.Y., Jan. 5 /PRNewswire/ -- "The findings reveal that GLB consumers are similar to other shoppers in most basics. Like all consumers, they weigh price, quality, convenience and service as primary considerations.

"In the past few years, we have learned that buying behavior has common threads for gay and non-gay consumers alike," said Bob Witeck, CEO of Witeck-Combs Communications. "Gay men and lesbians consider the same factors as others do, but they now expect high standards of respect and equal inclusion in the market and workplace. Companies that understand these attitudes will successfully communicate their values and market their products to increasingly visible gay households."

I know it's only January, but this one goes right to my list of stupidest press release of 2004.