I'm B.L. Ochman, and I've been helping Fortune 500 companies achieve spectacular results by strategically incorporating emerging media into their marketing mix since 1996.

I contribute to Ad Age Digital Next, Mashable, Business Week and others.

Follow me on Google+ and Twitter.

I am co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets.

Alternative Marketing Archives

This may be the nicest thing anyone’s ever said about me :)
Fashion Brands Partner with Google for Shoppable GooglePlus Hangouts
Still wondering why your brand needs to use GooglePlus? Behold Toyota Collaborator – the future of social shopping
Top Three reasons GooglePlus should not be compared to Facebook
Book a GooglePlus Helpout with me, B.L. Ochman, Google+ Wiz
Beyond Social Media Show # 24: Home Depot’s racist Tweet, Dolphins’ Bully, YouTube policy backlash
Degage Ministries: creating a market for something to believe in
Martha Stewart’s Big Blogger Blunder; Tide’s Scary Vines; apps and stats you need – Beyond Social Media Show
Dear Google: You played your new terms of service announcement all wrong
Fox News Brand Jacking; Google’s New Privacy Policy & Hummingbird Update – Beyond Social Media Show
Beyond Social Media: Exploding yogurt, rude bottle caps, Google+ Helpouts & lots more
Beyond Social Media Show: social media triumphs & failures + apps & stats you need
Beyond Social Media: Guinness Wheelchair Basketball and thanks to Matt Cortellesi
How to optimize your GooglePlus profile – and why you must
Learn how to set up your Google+ profile for maximum impact in a no-charge 15-minute demo Sept 4 at 12:30 PM EST
Former McDonald’s President begins Lyfe Kitchens sustainable fast food chain
Astra Bottle Theater: having fun cleaning up Hamburg’s red light district
Climate Name Change: a brilliant way to deal with people who ignore science and a sense of humor about a serious issue
Beyond Social Media Show: Worst QR Codes Ever; Google+ Helpouts Coming; Weiner weiners; stats you need, tools you can use
Google is opening a free New York City YouTube Space for video production
New Cali CowChat mobile app gives you a talking Cowvatar who can tap dance (& more!)
Menstruation goes viral with Hello Flo tampon subscription service’s hilarious video
Dear Google: You are doing a terrible job of explaining Google Plus
Bank of America’s Epic Twitter #FAIL
Free Databoard from Google lets you make infographics from research reports
Top three reasons you can’t ignore GooglePlus for another minute!
Beyond Social Media Show Episode 3 – Daredevils, Strange Protests, Shiny Objects You Can Use & Lots More
Beyond Social Media Google Hangout, Episode 2: Aliens, Despots, TicTacs & Shiny New Stuff
Lone Signal lets you send a text message to space to try to reach extraterrestrials
Hallelulah! Offline Glass Prevents Cellphone Use in Bars & Restaurants
Beyond Social Media Show’s Google Plus Hangout, Episode One
Brilliant “Better Futures: a stock for social change” updates iconic 40 year-old PSA
Contribute to fight Alzheimer’s: you might win a trip to London and lunch with Samuel L Jackson
Nutella goes nuts – sends Cease & Desist to its biggest fan
Sport of Endorsement Bombing gains traction on LinkedIn
Amy’s Baking Company: the most epic social media fail EVER
A brilliant promotion for a new book about how the Internet is frying our brains
Kmart’s double entendre “Ship My Pants” ad goes viral, but also offends
QR Codes are history. Paper’s gone digital!
From “Beyond Social Media Show”: Six shiny new objects you can use
Existential, angst-ridden cat, Henri, le Chat Noir, commissioned by Friskies
BurgerKing social media team caught napping as @Anonymous ?? hacks BK Twitter account
Another reason Ben & Jerry’s is cool (besides Chunky Monkey)
What you give Facebook and its advertisers when you enter a contest
Oreo’s Superbowl win proves – clearly and sweetly – that money really can’t buy love
Brilliant! Facebook app lets you find someone to blame for giving you the flu
It’s time for brands to abandon the easily pranked “Tell us why you love us” contest
Google’s Zeitgeist 2012
“50 Shades of Chicken” You know you want it!
Top brands are targeting DailyBreak’s 10 million young adult members with high-yield social contests
The Onion Lampoons Social Media Gurus
“Dumb Ways to Die” Train Safety Tips Video Goes Viral. Go Figure!
Ben & Jerry’s Launches Brilliant LoMo #CaptureEuphoria Campaign on Instagram
How viral video helped sell 2.5 million Orabrush tongue cleaners and crowdsource funds for the new Orapup dog breath cure
Political protests go viral in Amazon product reviews. How should brands respond?
Coke’s Happiness Campaign continues to surprise and delight. So why force Facebook “Likes”?
Mentos “make a baby tonight” anthem: another weird campaign from BBH
Look Ma! No Lawyers! Charmin demonstrates the value of a sense of humor in social media
The myth of viral video: some dirty secrets
“Eternally Gluten-Free,” cookbook by 7th grader Dominick Cura, author, blogger & video producer
The state of social media marketing in the second half of 2012
Latest Altimeter report on media convergence a wake-up call to lagging brands
Top 7 reasons Twitter should hire B.L. Ochman
Social media still suffers from Slide 29 syndrome
Why You Can’t Make Marketing Go Viral, Redux
Terra marketing goes to the dogs as owners swap poop for wifi
Nancy Schwartzman: a force for social change, and, hopefully, an inspiration for brands
Top three reasons why social media is still a tough sell
Infographic: how to use social media to land a job (+ I’m looking)
Yay! Room 214 issues a social media trends report that’s more than a thinly veiled sales pitch
Playing Catch-up with Pepsi, Coca-Cola Unveils Social Media Strategy Thru 2020
A cure for boring marketing and white paper detritus
Three much better ways to spend money than Super Bowl ads
Social Media Gurus in 2062
Nine very good tools for monitoring your brand in social media
PETA: Leave Soy Milk and vegan cookies for Santa. Oy vey!
A new and better way to measure Twitter influence
No, QR Codes are not dead. But some of the stupid ways they’re used should be killed.
Infographic: how the world uses social media
Down Sparky! Self-proclaimed Google+ experts already multiplying like rabbits
How Millenials are transforming the way we shop, work, and play: an interview with youth marketing trendspotter Tina Wells.
Another stupid agency Tweet. Another knee-jerk client reaction.
True Blood “Immortalize Yourself” Facebook App approaching eight million Likes! Am I the only one who thinks that’s scary?
Do you really know what Twitter statistics measure? Does anyone? Better take another look!
Brands should only post once a day – or less – on Facebook
Scalped: QR Code haircuts reach 10 million in Thailand
Top eight reasons your company needs Vanity Mobile Short Codes and/or a StarStar Number
“No gifts for me” says 8 year-old Allison. “Let’s help Alyssa get a service dog!”
How I got hooked on the marketing power of the Internet in 1996
What’s Next Blog Study (Part 2): Many of the Fortune 50 face potential reputation issues on Facebook Community Pages (and you might also)
Disturbing trend: big brands pimping Facebook “Likes”
A Collaborative Campaign & Contest from Stonyfield & Coca-Cola’s Honest Tea has a missing link — to reality
Will it Blend? Tom Dickson blends Viral Video Awards
What’s Next Blog study: Why are 56% of the Fortune 50 still hiding their social media presence?
Recent Big Brand Social Media Kerfuffles: BFD
Three smart uses of QR Codes. And one really dumb campaign from JetBlue
Review: Guy Kawasaki’s Enchantment – beyond persuasion to changing hearts and minds
My one-minute interview with three Facebook reps: will Facebook replace company websites?
Review: Evil Plans by Hugh MacLeod – Buy this Book!
Howard Rheingold on how to keep Mark Zuckerberg from eating your brains
My Social Media Week Presentation on Online Reputation Management
Object lessons for marketers by remarkable artist Terry Border’s Bent Objects
CVS_Cares on Twitter: one of the Internet’s silliest moves. Perhaps ever.
Dear Verizon & Time-Warner – social media’s got your numbers
Taco Bell tells us where the beef is – does it make you hungry for Taco Bell?
In Defense of Social Media: it’s not dead, or dying
The corporate site is dead. Time to take them down!
11 important social media and web monitoring tools marketers should know
Lessons from the 10 most viral brands of 2010
The only two questions you need to ask when you hire a social media agency or consultant
B.L. Ochman’s 12 Tenets of Social Media Marketing, Redux
Fortune 50 Mobile Communications: they’ve got it, but they don’t flaunt it
Client-Vendor Relationships: real world business examples
Social CRM, Part 2 – MediaTemple’s Heroic Measures for a Damsel in Distress
Social CRM – Thank you Ben & Jerry’s: a brand that’s social, for real, (and MediaTemple, for trying)
How to make sure your corporate blog has readers
Facebook COO Sandberg, June 2010: “Email is probably going away”
Some elegant and cheap social media tools you’ll love
A Must-See Phenomenal 2-D Mobile Code Campaign for Indie Music
Your skills aren’t up to date. You could soon be asking “Would you like fries with that?
The implications of Facebook Places – for business and for you + how to opt out and in
How to have a totally freaking amazing corporate blog
Old Spice: a brilliant tactic whose strategy (and scent) reeks
Burger King Miracle Bun lands on eBay. Crispin+Porter, I Love You
New Media Marketing: Why Small Boutique Agencies Still Trump Big Ad Agencies
Top 7 Reasons Why Blendtec’s “Will It Blend?” is one of the all-time great viral campaigns. And yes, iPhone 4 blends.
Opera Company of Philadelphia “Flash Brindisi” Demonstrates Rule One of Viral Video – Be Delightful
Dispelling Four Top Corporate Myths About Social Media
Why you can’t make marketing go viral
Players in Dr Pepper Facebook status takeover game give up lots more than privacy
7 reasons social media won’t work for your company
Beyond the 3D Internet – a look at what’s next in Interaction
The Stealth Interview (the one that didn’t happen)
Facebook Privacy Changes – Opportunity or Threat for Brands?
Facebook-Inspired NJ Student Protest Provides a Lesson in the Power of Social Media and the Politics of Now
Some Social Media Search Tools I Like: I’ll show you mine if you show me yours.
Promoted Tweets: a wake-up call for Madison Ave (and everyone else too)
Google innovations: Mad Useful
Why Most of Fortune 10 Still Hiding Social Media Involvement from their homepages
Social & Emerging Media Still Suffer from Slide 29 Syndrome
Coke’s Happiness Campaign Just Keeps Getting Better
Nestle’s, Greenpeace, and Facebook fans in (unnecessary) food fight
Dear Delta Airlines: Nothing Else Matters if Your Customer Service Sucks
Five Reasons Why Companies Should Not Block Employee Access to Social Networks
Reebok’s naked workout video: just a bare attempt to create buzz?
Justin Bieber a social media case study for the bean counters
Hey Old Spice and Time Warner! You were the laughing stock of social media week new york
#socialmedia Tweet Chat #45 – The fear factor: Shift Happens
Thistle Farms: Marketing With Hope, Love & Social Media
2010 Social Media Week NYC: My Schedule & Recommended Events
Six Reasons Big Companies Aren’t Creative & Six Ways to Foster Creativity
I’m joining Proof Digital Media as a Managing Director and Crowd-sourcing my title
Pepsi’s Optimism Project Propels Them into a Group of Highly Evolved Brands
Trendsspotting Report: 2010 Online Marketing Influencers: Trend Predictions in 140 characters
Social media: “just modern tools to do something very basic”
Self-Proclaimed Social Media Gurus on Twitter Multiplying Like Rabbits
NEW Report! Straight Talk About Social Media: a no-nonsense guide for corporations By B.L. Ochman
B.L. Ochman’s 2010 Online Marketing Predictions: Blog ads, mobile, & solopreneurs
Elf Yourself returns – but where are the rest of the fun holiday sites?
Retailers Competing on Price: a zero sum game played in an echo chamber
Starbucks and Kelloggs: Two silly strategies
The only two questions you need to ask your prospective social media agency
Nokia’s Brilliant New Campaign Focuses on Connectedness
Marketing Personalization for fun and profit – a study in contrast
Recap of PMA 2011 Fast Forward Conference & Ultralight Startups Entrepreneurs Forum: a study in contrasts, pizza & pickles, & my longest post ever
Seven Reasons Your Company Should Be Blogging
Burger King – Really Letting You Have It Your Way
Viral Video: Entire Hospital Staff Boogies in “Pink Glove Dance” to Raise Breast Cancer Awareness
It’s Time to Banish (99%) of Micro-sites
Why Do So Many Companies Hide Their Social Media Involvement?
Three Top Reasons Why Social Media is Still a Tough Sell
10 Things Social Media Can’t Do
Top Five Reasons Why Free is a Good Business Model & How We Plan to Use it to Retire Before We’re 90
Ricola Cougher: a sick campaign that needs to die is baaaack!
Volkswagon’s Fun Theory Contest: A+ for Concept, C- for Execution
Augmented Reality Meets Social Media at Meijer Halloween Site. Will it Blend?
Drew Carey Ups the Ante to $1 Million in Twitter Charity Auction. Take That Cancer! You Jerk!
Nike Denies Vick Endorsement – But Denial Rings Hollow
Three Top Ways to Damage Your Brand With Social Media
The Top Six Reasons Companies are Still Scared of Social Media
E.P. Carrillo cigars seeks the long-elusive social media mashup business model
Yes Men Use Social Media to Help Them Pull Off Media Heist with “We’re Screwed” Edition of NY Post
Home Depot 1999: Forbids Suppliers to Sell Online; 2009: Tweeting For Customer Service
People of Walmart – a runaway hit Wal-mart can’t (& shouldn’t) stop
How to prevent cheating in your online contests so you don’t get bitten like the Cutest Dog Competition
You Need to Hire Curt Hopkins or Help Him Get a Job
From two great minds: a start-up wedding registry and a social media cake
A Tale of Two Contests Using Social Media – One Stinks, One’s Cute
AMC’s “Mad Men” Social Media Use Sure to Become Legendary. Will It Produce Eyeballs as Well as Buzz? Stay Tuned!
Debunking Five Myths About Blog Advertising
“Happy Joel” Levinson Makes a Living Winning Video Contests by Marketing His Entries Better Than Companies Market Their Contests
A Social Media Reality Check from the C-Suite
KISS: The Difference Between Strategy and Tactics – and Why It Matters
Top 10 Reasons Your Company Should Not Tweet
Starbucks Social Media Monitoring & Community Help It Survive Brand Attack
The Slightly Salacious, and Semi-Disgusting, Trend in Fast Food Advertising
How to Pick Your Social Media Guru
Lessons from the Amazon and Domino’s Social Media Firestorms
Amazon Silence in the Face of Social Media Firestorm Demonstrates – again – the Need to Monitor Your Brand 24/7
Prickly Porcupine With a Light Touch, and YouTube Save the Day for New York’s Zoos, Aquariums & Botanical Gardens (for now)
Top 10 Reasons Your Company Should Not Tweet
What’s the best way to track your brand in social media? Tools to try
Adhocnium Social Media Hour Podcast, Strategy, Not Tactics
Weekly Social Media Hour Podcast Debuts, and I’m a Guest
ExecTweets: Business Model for Twitter?
E-Commerce Guide Features My Tips for Effective Corporate Use of Twitter
Forrester Report: Social Media Playtime Is Over
Marketers Need to KISS: Keep it strategic silly!
Forrester: Sponsored Conversation is Here to Stay. Get Over It
Skittles: Everything a campaign shouldn’t be
Debunking Six Social Media Myths
Put Your Pet in the Obama Family Photo – Send It in an E-Card of the New White House Pet
How Companies Can Get Started in Social Media Marketing
The Doghouse: A Marketing Video That’s Gone Viral and Why
Crowdsourcing: Everything Old is New Again, and Again
The Most Important Question to Ask a Reporter BEFORE the Interview
Why Big Companies Are So Scared of Social Media: Cornflakes
Social Media Storm Spreads as Motrin Ad Angers Moms
My Social Media Secret
NYC Vote: New Yorkers Vote With Our Sweet Tooth
Japanese Video “Obama is Beautiful World!” Has Two Messages
Meijer Headless Horseman Rides With 4,000 Zombies
Voting Reaps Sweet Benefits from Ben & Jerry’s, Krispy Kreme
A Little Pre-Halloween Madness in Chicago from Meijer
Fiskateers Case Study: How a Social Community Became a Veritable Sales Force
Nine Great Reasons Your Company Should Blog
10 Reasons Your Company Shouldn’t Blog
WowOWow Finds Out That Girls Do Want to Have Fun
Study: Companies Say Social Media Has Transformative Results
Dear 3M and OfficeMax: What We Have Here is a Failure to Communicate
How to Market Obama Now: Play the Race Card
Hilarious, the New Hype Word of the Week?
Twitter for Marketing, Fun, and Profit
The Gargoyle: Princess Bride Meets Garp and a Fake Social Media Campaign
How to Make a Video Contest Succeed – or Suck
Social Media Goes to the Dogs
The Formula for Successful Viral Campaigns. Not!
Still Rock the Vote Red Lipstick – What’s Up With Your Website?
Denny’s Contest Has No Entries. Dear Denny’s: We Won’t Work for Food.
Dear Republicans: Keep Doing What You’re Doing (heh!)
Sadly, T Boone Pickens Use of Social Media Misses the Mark
Is Your Company Missing the Simplest Ways to Promote Your Website?
Sumo Omni Chair – Marketing Fun-a-ture By Blogger Outreach
Does Your Company Have a Social Media Participation Policy? IBM & Sun Do
Two Sites That Terrify Marketers Are the Internet’s Future – and Present
Cellphone Popcorn Video: Clever Murketing Hoax or a Bad Move?
How to Spike Your Blog Traffic
Two Smart Little Companies Count on the Web to Bring Sales and Stardom
BusinessWeek Forays Into Social Media Signal Publishing’s Future
Miho Kitajima’s Business Card is a Little Hairy
A Brilliant Passover Video from Jewish Robot, and a Marketing Dilemma for Streit’s Matzo
Segway Social – What You’d Never Want to Happen
Why I Heart Zappos More and More All the Time
Virtual Worlds Conference – Lackluster Presentations, Meager Tsotchkes, Yet Fascinating
Press Release Distribution Service Butts Heads With Bloggers
How Real People Shop Online Now – They Talk to Strangers
What Social Media Marketing is Not. Hint: It’s Not Voodoo
Why Social Media – And Andrés Bianciotto – Rock and Why PR Week & Adicio Still Suck
Subway v Quiznos – Nobody Wins in User Generated Content War
User-Generated YouTube Draft Bloomberg Videos Are Multiplying, But Dull
B.L. Ochman’s 2008 Online Marketing Predictions: Mobile, Subscriptions, Collaboration Rule
John Lennon Shot 27 Years Ago Today. RIP
Social Media Marketing: Who’s Full of Hot Air? Who’s The Real Deal?
Doc Martens, So Ugly They’re Beautiful, Longing to Be Cool Again
Social Media is a Mystery in India, But Not for Long
The World in 2030 – a Plastics and Nucelar Paradise? Puh-lese!
Mr. T and William Shatner in World of Warcraft Ads, But Why?
Dear NBC – Your Ad on My Blog Stinks: Let’s Fix It
Seven Things Marketers Can Learn From a 10 Year-Old Boy
Facebook Pushes Social Advertising as a Way to Reach “Fan-sumers”
Web 2.0 Dead? Don’t Be Silly! It’s Just Starting
“Made With All U.S. Ingredients” – the Quality Message You’ll Be Seeing Lots More
Forbes: 10 Markets Totally Transformed by the Internet
Musicians Band Together for No Nukes Redux as New Nuclear Plants Loom
NY Aquarium Lets You Build Your Wild Self
What Marketers Need to Know About Twitter
How Much Does a Social Media Marketing Campaign Cost?
LL Bean’s Free Shipping Tips the Internet Shopping Scale in Their Favor
Google Introduces Free Mobile 411 Service. Take That Verizon et al!
iPhone: From Love Letters to Hate Mail in a Few Dumb Moves
Meet My Sumo Otto: He’s Fun-a-ture
Bagaholics Rejoice As Rachael Wins Ultimate Bagaholic Contest (Really)
Gossip Girls for Sale: Buy the Characters’ Clothes on the Show’s Site
30 Years of Internet Milestones
Stormhoek’s Blue Monster Reserve for Microsoft Arrives on the Cluetrain
Clutter Control Freak Blog Launches Daily Clutter Hack Widget
A Sign is Not a Marketing Campaign! So What Is?
North Shore Animal League’s Online Marketing Campaign for Bradley the Lab is Top Breed
A Great Video From Intel and a PR Pitch From Hell
Sprintcuts: How To Peel and Egg in 10 Seconds, Etc.
Google Seeks Video for Mashup on How Gmail Travels the Globe
Toto Takes Covering Its Ass to New Heights
Stacks and Stacks Clutter Control Freak Blog Offers Clutter Hacks, Contests, and the Freak of the Week
My 2007 Marketing Predictions Were Half Right – Thinking About 2008
Kryptonite Lock: You’ve (Ever So Slowly) Come a Long Way Baby!
iPhone – The Crazy Ones
New Barbie Online World Fosters a Materialistic Kiddie Culture
AdAge Will RunThe Power 150 Blog Listings Rankings
I Can Has Chezeburger – A Lesson for Marketers
Taco Bell Contest for User Generated Ad is Sure to Bite Them
Will The iPhone Blend?
Mad Men, New Series About the Golden Age of Advertising, Premieres July 19th
How to Marketing Something That Can’t Get No Respect
The Faithful Camp Out to Buy the First iPhones – Even Scoble!
Fake Steve Jobs: “At This Point Even I’m Sick of the iPhone”
Giant Asses Coming to Times Square
BMW’s Club of Pioneers: Show Us the Money
Kellogg’s Responds to Food Police – Are They Caving or Helping?
The Sopranos’ Poignant Message for Marketers
Dow Chemical Joins Campaign to Map World Water Safety
Dove’s Sleeveless Ready Campaign – File Under WTF
An Offer You Can’t Refuse – Sopranos Ultimate Hits Game
In The Motherhood Webisodes Develop Robust Community
Hillary’s YouTube Mashup is Brilliant, and So Is Bill for First Lady.com
Moleskine Notebooks Ups Their Legendary Coolness Factor With City Blogs
AmEx Members Project Raises the Bar in Social Media Marketing
A Tale of Two Anti-Branding Campaigns – One Bites
Beaming Scotty Up Gives New Meaning to “Beam Me Up Scotty”
Quick! What Are These Guys Selling?
Habitaquo Haiku and Think Geek Cool DooDads
Mitchum Strikes Up the Armpit Band and You Can Join
The Myth of Not Cultivating Bloggers
I’ve Joined a Blogger Outreach Program to Test the Nikon D80
Japan’s New Marketing Concept – Hello Kitty Airline
Hyundai-Sponsored Comedy Central Site Removes Insensitive Homeless Joke
Nokia Great Pockets Campaign Tries to Cover All New Media Bases
Tom’s Shoes: A Fantastic Example of Giving. Buy Tom’s Shoes Right Now!
Starbucks’ Expedition for Change Launches With Gather.com Cross-Promotion
Madison Avenue Needs a Lot More Than a Wakeup Call
Kleenex Brings Fake Therapist to Times Square for Tearjerker, Gets Hosed
Despite Cheaters and Spoilers, Karen Quinn’s Wife in the Fast Lane Contest Names Rightful Winners
Hey Splenda! You Missed Splenda-Sucks.com
Voting Brouhaha in Karen Quinn Contest Could Become Plot of Her Next Novel
Is Twitter a Fad? Like Blogging? Ha Ha!
Cheater Caught in Online Contest?
B.L. Ochman & Company Launches Blog Advertising and Creative Agency
A New Email Approach Rescues An Ad From My Spam Folder
Tyson the Skateboarding Bulldog Gets His Own Site, MySpace and Merchandise
Can Having 1.7 Million Friends on MySpace Make You a Recording Star?
The Marketing of the Anti-War Movement and a New Presidential Run
Rats Stars of Video of Greenwich Village Taco Bell
Cute With Chris, The Latest, and Edgiest, in The Red Hot Cute Pet Category
JetBlue CEO David Neeleman Uses YouTube to Promise Brighter Skies Ahead
Still Wary of Blog Advertising? Time to Take Another Look
Hugh Macleod Proves That Love Really Is All There Is
Slate & VidLit’s Old News at Old Media Speed
PSFK Trends & Insights Conference Set for March 6th in New York
Super Bowl Ads, Yawn, Range From Tepid to Just Plain Dull
Aqua Teen Hunger Force Promo – A Really Bad Hair Day in Boston
Blog Ads for Author Karen Quinn’s Contest Develop a Following
Reasons Not to Bet on Second Life
The Hugh Macleod Branding Manifesto
Windows Fanatics: Vista Wow! Does Not Start Now
Author Karen Quinn Offers Prizes To Those Who Spread the Word About Her Online Contest
Washington Post Blog Roll T-Shirt Design Contest
Twitter Attracting Entertainment and Business
Amanda Congdon Takes a Taser Hit at CES
Author Karen Quinn Launches Wife in the Fast Lane Online Contest
Geriatric Sue Teller Gets Her Crunk On for Mountain Dew
Ford Bold Moves Final Episode – Still Clueless
The Internet is Not Anti-Corporate
Five Myths and Six Facts About Blog Advertising
Big Brands in Second Life Attracting Few – If Any – Visitors
Un-Underwear for Peace
iVillage Second Life Tour Descends Into Chaos
Big Companies: Sweet vs. Weird New Media Campaigns
Forget Press Releases – You Tube Videos Are the Way to Distribute News
Two Ways to Learn More About Second Life
Go Get Elfed
Why Advertisers Are Interested in Social Media
What’s Next Blog Joins Washingtonpost.com Blogroll Program
Is It OK to Use Social Network to Sell Products?
Cisco’s Human Network: Not Just Jargon
Gaping Void Marketing Manifesto Redux
Media Post: Edelman Urged To Overhaul Wal-Mart Flogs
Can Internet Talents Rescue TV Networks From Idiotic Reality Shows?
Why Big Companies Are Bombing in Second Life
Resident Uproar Leads to Delay in Second Life Land Prices
Hooray for Coke! Hooray for Consumer Generated Media!
How Web 2.0 Are You?
Book Publishers Exploring Second Life
Listen Up Recording Industry – MVine Records Shows You How to Use Social Media
Bush vs Bush
HarperCollins Collaborative Contest a Landmark Social Media Event
Reuters Opens Virtual Bureau, With Real Bureau Chief, in Second Life
OfficeMax Launches Droll Interactive Campaign to Sell Pens
Real Life is the Latest Thing in Second Life
Second Life Economy “Larger Than Some Countries”
Doing a Viral Campaign Right Ain’t Cheap, or Easy
Where Is Online Going? Offline
IT Business Edge’s Rip Van WInkle Moment
Video Contests: Can All These Dogs Hunt?
Why CEOs Shouldn’t Fear Social Media
1200 Dogs Compete in America’s Fastest Chihuahua Race
Here Comes Veggievertising
Furor Over New Facebook Features is Ridiculous
Jane Magazine Social Media Campaign Pimps 29 Year-Old Virgin
Social Media Sites Make Creating Contests Simple and Cheap(er)
The Quote Whore – More Honest Than Many Publicists
Stormhoek Non-Drinker’s Wine Dinner Update
Google Pays $900 Million to Continue to Be Search Engine for MySpace
Infinite Mind Second Life Series is a Winner
I’m Hosting an NYC Stormhoek Dinner for Non-Drinkers
Wall St Journal: Exxon Mobil PR Firm Behind “Inconvenient Truth” YouTube Spoof
Don’t Understand the Value of Blog Advertising? You Could Soon Be Asking “Would You Like Fries With That?”
Fresh Direct One-Click Recipes Make a Great Site Even Better
Virgin Viral Campaign Players Vie for Tix to Sold-Out V Festival
Burger King Picks His Nose
Dell’s Stock Plummets: Customer Service Cited. Where’s Michael Dell?
Stormhoek Sponsorship of Gapingvoid Widget is a Sea Change in Marketing
Dell One2One Blog Shares Name With Porn Site.
Review: eMarketer $695 2006 Business of Blogging Report
Symantec Blogs, But Disclaims All of Its Content
Why Pay Attention to Social Media? Because Companies Have No Choice
Fly On the Wall at a Big Agency & Big Client New Media Meeting
Do We Have to Cut Dell and Ford Some Slack? Frankly, No
Study: Internet Not Ready for Mass Marketing
Mark Green Enlists His 22 Year-Old Son to Produce YouTube Channel
Ford Bold Moves Answers My Critique and Promises to Get Ballsy
BBC to Launch Customer-Created Stations
Google’s Not Better Than Ask.com, It’s Just More Popular
Ford Bold Moves Not So Bold
12 Reasons Why UK Companies Don’t Blog
Mentos Turns Coke/Mentos Geysers Into Video Contest
Ford’s “Bold Moves” Isn’t Perfect, But It’s a Great Advertorial
Hugh Macleod Offers Cartoon Widget – Gratis, for now
Sony Caves to Blog Campaign. Power to the People!
Dutch World Cup Fans Forced to Watch in Their Underpants; Budweiser Blamed
Technorati Providing Featured Posts and Conversations for Al Gore’s MySpace Movie Blog
Brawny Academy – Reality Check for Men in Reality Show for Women
Coke/Mentos Videos: An Important Lesson for Every Brand
SRF Global Translations’ Gives the Global Business Blogging Community a Little Gift
Promo for Canadian College of English Rocks
eBay Exuberantly Joins Web 2.0 with Launch of Blogs and Wikis for Sellers
Pjotro Becomes Music to Promote Nokia MP3 Phone
Hugh Macleod’s Stormhoek Marketing Campaign Wins Major Award
Nikon and Flickr Make Annoying “Branding” Deal
Toyota taps art institute students for campaign
Al Gore and MySpace Team Up to Promote Climate Change Documentary. Rock On Mr. President!
Widgets Are a Phenomenal Marketing Opportunity – Get With the Program
The Unholy Grail of Marketing: DaVinci Code Parodies and Porn
Ethics Crisis Blog Nets Top Search Placement In Just a Week
Jeff Jarvis Misses The Boat in Ad Age Blog Ad Article
My New Blog, Ethics Crisis, Launches Today
PR Newswire Offering Podcasts Beginning May 12. Will MSM Be Listening?
Why Are Companies Hiding Their Blogs?
Look Out You Tube, Here’s Moo Tube
A New Twist on Spam: Knee Capping
Firefox Video Contest Proves Customers are the Best Marketers
Nationwide’s Life Comes at You Fast Puts Your Name, etc. in Lights.
L2: No Pro-Chevy Tahoe Ad Went Viral
Yecch! Folger’s Coffee Made From Sewer Water
Can Bloggers Make Money? You Bet! But the Wall St. Journal Still Doesn’t Get It
Top Bloggers Essential Tools: Hugh Macleod of gapingvoid.com
$900 PQ Media Study: Podcast Advertising Will Outstrip Blog Ad Growth
Ad Industry Needs More Big Ideas
Marketers Are Not Having Enough Fun
Chevy Gets the Picture Not!
How Bout That Yankee Blog? And That Mets Blog?
Won’t It Be Funny When Chevy Tahoe Sends Cease & Desist Letters to Bloggers!
Chevy Tahoe Contest Ads Prove That Message Control is an Illusion
What’s Next Blog: Reality Marketing and Chocolate
Free Heinekin Beer for Review
Tasteful Pins and Buttons Available at ITMFA
Top 10 Reasons Your Company Shouldn’t Blog
Levi’s Moonbathing Campaign: Another Agency That Doesn’t Get It
Is the Internet Fueling the End of Celebrity Fixation? You Bet!
Burger King Lets Message Control Go and Wins Big
TV Networks Controversies Over Scientology and Bedford Diaries Create Advertising Opportunities Online
Free Food Scores for KFC in Chicken Game
Joga Bonito, a Web 2.0 Social Networking Community from Google and Nike
Winterfresh Gum Campaign: Funny, Weird and Pointless
First Sitcom About a Blogger Set for HBO
Edelman Trust Report Finds Peer to Peer Profound
Blog Post to Press Release = Search Juice, But Bad News for Small Businesses
Major League Baseball’s Player Blog is a Winner
GM Launches Create a Canned Commercial “Contest”
Teenager Foils Google News With Fake Press Release
Blogs in Marketing: Small, Smart Boutiques Trump Big Ad Agencies Every Time
Rocketboom Launches Commercials TRM Won in eBay Auction
Beware the Stealth Interview
Instant PR Pitch Button for Flacks Now Available
What’s Next: The Design Train Manifesto, part 2
Jack Trout Says Advertising Trumps Word of Mouth
Steve’s Outfit: Click Here to Sue
ABC TV Rejects KFC Ad as Subliminal, Cuts Off its Nose to Spite its Face. Doh!
Search Engine Strategies New York 2006 Tsotchkes Lackluster — Like Most Exhibitors
Search Engine Strategies New York Conference Report Tomorrow
Fortune’s Dos and Don’ts for Corporate Blogs:What’s Next
Bio-Beetle Rental Cars Run on Cooking Oil. Look Out Hertz: What’s Next
What’s Next: The Design Train Manifesto
What’s Next: Include Your Brand Name in Every Post for RSS Feeds, Says MarketingSherpa
What’s Next: Ask Jeeves Butler Sent to Web 1.0 Pasture
Enough With Pontificating Bloggers! Here Comes the Next Wave of Blogs
Is There a Short Cut to Building Blog Traffic?
Search Engine Watch: How to Pitch Bloggers for Better SEO
Slate: Blogs Are Dead. Nah!
Harold Burson Starts Unbloggy Blog
Who Says Blogs Don’t Make Money?
A Valentine Gift for Procrastinators and Poets Alike
Disgusting Ricola Cougher to Contaminate New York Next Week
No URLs in Many Super Bowl Ads! Doh
Journalist Blogs His Pitch-to-Paycheck Process for New Media Age Feature On Up Your Budget Treasure Hunt
NY Times Positioned to Be Giant Blog Force – So Why Aren’t They?
Gaaagle: An Artful Protest of Google Censorship
Jagger Holds the Power at Super Bowl Half-Time. Don’t Let Us Down Mick!
A Million Dollar Home Page That Doesn’t Suck
Bad Planning Lames Groundhog 202 Campaign
Gnomedex Announcement Confuses April 1 and Feb. 1
Rocketboom Advertising Auction Opens on eBay
Forbes Article Reverses Its Blog Bashing Stance, Sort Of
Jib Jab Joke Box Email Joke Repository in Invite-Only Beta
Burger King Has a Girlfriend, and a New Viral
Edelman/Technorati Blogger Survey: Same Old, Same Old About New Media
Why Won’t The Damn Ricola Cougher Die?
NY Times and Wall St Journal Articles Bemoan the Death of Message Control
Two Pennsylvania Groundhog Sites Compete for Tourists
3D Advertising to Assault Patrons of Upscale Nightblubs
Onion Spoof on Word of Mouth Marketing Hits the Sore Spot
Holiday Cards Help Provide Free Voicemail for Homeless and Unemployed
e-Commerce Options for Blogs Suck
Blackshaw: Blogs More Popular in Google Than Sex
Yahoo! Acquires Del.icio.us Tagging Site
Online Journalism Review: Blog Networks Helping Blog Advertising
Sony PSP Graffiti Campaign Draws Ire, Repeats History
MSM Discovers That Blogging is, Doh, a Business
Steve Rubel Issues an Erudite Call to Blogging for Big PR Agencies Only
Ricola Mystery Cougher Contest — Yecch! Blecch!
Ad Tech NY: Create a Word of Mouth Campaign in Five Easy Steps
Ad Tech: Do-It-Yourself Advertising is Busy Selling Products
Ad Tech Blog: Like Being There, But Quieter
Blogging Live From Ad Tech and Upping Your Budget This Week
Adrants Rags on Subway’s Viral Spammers
Marketing to Teens? One in Five Have a Blog
Blogs: Bad for Employers, Great for Marketers
Up Your Budget Treasure Hunt Has Potential Winner
Budget Launches Blog-Based Up Your Budget 16-City Treasure Hunt
Commercial Alert Demands FTC Investigation of Buzz Marketing
Blogs Still a Wild Frontier to Most Companies
Warner Brothers to Launch Viral Campaign with Buzz Machine Blog Ad
New York Times Finally Notices Folksonomy
Blog Publishing Hits the VERY Big Time With Denton/VNU Deal
Hackoff.com, a Blook, Complete With Blog, Wiki and RSS Feed
Interview: Hugh Macleod of GapingVoid, Poster Child for Unemployed Creative Types Seeking Blog Fame and Fortune
Online Marketers Still Can’t Get No Respect, But They’re Making Tons of Money
How Many People Read Blogs? Who Knows!
Woof! Mets Host Dog Night at Shea Stadium
Digifeld Salutes the 13th Birthday of King Samson de SoHo
Simply Fired is Viral Brainchild of Simply Hired
New Burger King Viral Creates the Requisite Controversy
Media Falls for Logoworks Viral Marketing Campaign
Blogging is Not Dead. Or Dying
Vertical 3-D Advertising Pops Up in Four Manhattan Efforts
Boeing Offers Citizen Journalists a Free Ride
Virgin Mobile UK Adds New “Dog Judo” Episodes to Viral Campaign
How to Get into Yahoo! Directory Without Paying $300
Exclusive: IBM OnDemand Does Soft Launch of New Todd Watson Blog
IBM Blog Enablement Day Launches Blog Initiative
ZD Net Offers Bloggers Pre-Written, HTML-Formatted Text for Posts
NY Times: Major Advertisers Looking at RSS Feeds
IBM “Blogvangelist” Sher Taton Launches New Blog
Publisher Creates Book Ads That Work the Way People Shop Online
Laredo Group Signs What’s Next Blog, What’s Next Newsletter for Ad Sales
Sun’s Schwartz: Leaders Can’t Survive Without Blogs
Welcome to MSN Spaces UK Earthling
NYC City Council Speaker Using Issue Websites, But a Blog Would Be Better. I’m Available to Help Miller and/or Mayor Bloomberg
Seth Godin, The Stones and a Lie from Commerce Bank
Team Puma Needs a Blog and WTF Is Puma’s Mongolian Shoe B-B-Q
Gallup Offers RSS Feeds Requiring Subscription for Full Content
Chickens Wearing Clothes: The Next Advertising Frontier?
Exclusive: IF Subscription Blog Launches in Preview
Carl Bialik of Wall St Journal Widely Quoted on Blogging Even Though He Doesn’t Blog
MarketingVox Interviews Jib Jab Founder
Revenge of the Sith Fans Offered Blogs on Film Site
Target’s PR Firm in Deep Doo-Doo — Again
GoldenPalace.com Shoots for Holy Rollers and Does Good for Monkeys
IBM Encourages Its 320,000 Employees to Blog; Issues Guidelines
Nestle “Cows Are Coming” PR is So Lame
What’s Next Blog’s Successful Bloggers Interviews: Steve Hall of Adrants on How to Pay the Mortgage Blogging
Nike Creates Spectacular Integration of Marketing and Technology
Cows Invading New York May 12 — Please! No Cowracter Blog
San Francisco Chronicle: How Blogs Help Small Businesses Promote Themselves
Irrational Blogguberance? You Bet! Blogs Are NOT The Answer to Every Marketing Question
Exclusive: Online Ad Space Blazing
How the Most Highly Trafficked Blogs Make Money
Hugh Macleod Issues Four Limited Edition Cartoon T-Shirts
Wall St. Journal: How Companies Pay TV Experts For On-Air Product Mentions
Cookie Monster Becomes Veggie Monster
Marketing Really is Everything: Petworking
Consumers Talking Back to Weblogs, Inc Interactive Ads
BMW Morphs Online Film Concept Into Comic Books by Top Artists
Warner Brothers Give Paris Hilton (Blecch!) a Podcast to Promote New Movie
Yahoo!360 Beta is Kinda Buggy But Interesting
Porn Star Uses Blog to Sell X-Rated Phone Tones
IAOC Blog Runs Week-Long RSS Seminar for Marketers
Wall St. Journal Still Not Understanding Blogs
USA Today Says Google AdSense Makes Some Bloggers Potfulls of Money
What Counts Launches BlogUnit Content Management Appliance
Wall Street Journal Extols Virtues of Business Blogging
Blogads’ Copeland Promotes Service With Envelope Pushing Ad Examples
Artificial Life’s Virtual Girlfriend Will Be, umm, Available Soon on 3G Phones
NY Times Pays Fire Sale Price for About.com’s 500-Blog Network
A Cool Blogging T-Shirt
Rent-A-Kvetch Rides Again on CBC — Book Deal Needed
Fake Pepsi Girl Blog….Yawn
Dirty Dealings at Dell?
Wall St. Journal Explains Tagging the Internet
Email Still Works if Subject Line is Compelling
Are GM’s Small Block and FastLane Blogs More Than a PR Gimmick? Stay Tuned
Calcanis Pens Open Letter to Jobs Over Apple Suit Against Journalists
Big Legged Women Back in Style Again
Blogs For Christmas – A Way Cool and Free Gift
B.L. Ochman Named Editor of Whatsnextenmesh, a Parallel Universe Blog
Artist Blogs One New Painting a Day
BzzAgent Is NY Times Sunday Magazine Cover Story
Seth Godin Gives Away His Bootstrapper’s Bible
Vidlit — Music Videos About Books
Ad Week Launches Ad Freak Blog
Burger King’s Very Strange 12-Minute Chicken Fight
Press Release From Hell Announces a Blog Being Used As an Online Press Room fior Female Testosterone
Bob Bly Would Like Some Marketing Blog ROI Info
Barnako Wakes Up About Blogging, Bly Still in the Dark
Ad Age: Blogs Let Consumers Manipulate Marketers
Ikea Rolling Bedroom Promo Needs a Blog
Eminem’s Mosh Music Video is Deeply Affecting
Madison Avenue Ponders the Potential of Web Logs. Will Suits Take Over Blogging?
Blogs Are a Good Buy for Advertisers
Bush Yoga Combines Political Spoof with Voter Registration Drive
Mazda Pulls Fake Blog. Was It a Response to Bloggers’ Criticism?
Web is Awash in Political Spoofs As Election Day Approaches
Wiz Radio Whizzes Into Bathrooms
Google and Yahoo! Results Show Power of Blogs
Yahoo! Local-Search Plans Bus Stop Kiosk in Grittiest Part of Times Square
Bloggers Convince PRSA to Add Blogging Workshop to PRSA 2004 Conference
Lab-Tested Blog Reviews Dog Stuff
Wizmark Gets Two Clients Who Want Their Brand Name Peed On
US Govt Details “Remains Handling” Procedures for Iraq War PR Agency
Self-Appointed Firefox Mozilla Evangelists Promote Browser
Votergasm: Bribing Non-Voters With Sex
Infidels Not Welcome at Six Flags Great Muslim Adventure Day
Martha Stewart, in Consummate PR Move, Asks to Go to Jail Now
Oprah Show Car Giveaway Proves Again That PR Trumps Advertising
Microsoft Blogger Scoble Lists Bloggers’ Complaints About Longhorn
Not So Fast! Corvette Pulls Dream Sequence Ad
Nike Makes Tennis Boot Sneakers for Serena Williams
List of Corporate CEOs Who Blog
uClean Unrolls ‘Toilet Paper for Life Sweepstakes’
Shameless Self Promotion
Warner Brothers Records Makes Classic PR Mistakes Approaching MP3 Music Bloggers
Criagslist Will Surpass One Billion Pageviews This Month
National Orgasm Week Promoted By Ann Summers With Viral Video
Arlo Guthrie Says Dad, Woody, Would Love Jib Jab’s “This Land Is Your Land” Parody
Latest Burger King Ad Ain’t No Subservient Chicken
More Than 200 Major Business Leaders Announce Their Endorsement of Kerry
Blogs Still Mystify: 10 Companies That Missed Blog Opportunities
PR Coup As Michael Moore Sings “America The Beautiful” On Tonight Show
Dreadful Press Release of the Week: Mr. Big Floats
Model Poses For Playboy for Marketing
I’m Featured in PR Week Interview on Global PR Blog Week
“This Land” Cartoon Provides Equal Opportunity Offending and Laughs
Holmes Report Articles Misses Really Big Picture on Internet and Blogging
Newman’s Own Organic Pet Food Enters $15 Billion Industry, Misses Online Marketing Opportunity
Armey’s Army Jumping In Bed With Spoiler Ralph Nader
15,000 MoveOn Volunteers Register 15,000 New Voters In Three Hours
Mysteriously, Marketing’s Missing for Marvel, Sony & Spite Your Face’s Spiderman Short
Sam’s in the Daily News Today, But The Quote’s Left Out
Hey Burger King — Give the Subservient Chicken Something to Do and Can Ugoff!
30,000 Attend MoveOn.Org House Parties to Hear Michael Moore Speak
Burger King’s Ugoff Is Hungry. He Ain’t No Subservient Chicken.
Nearly 300 Clinton Books Selling on eBay
Tiva Makes Sandals For Sore-Footed Elephant
Whole Dog Journal Rated 11th in List of 50 Best Magazines
Marvel Recreates Spiderman for Indian Market
Danier Leather To Break Very Cool TV Ad
Starbucks Misses Perfect Opportunity for Moblog
Democrats Sponsoring Make Your Own Ad Contest
Ditties: Dumb Name, Smart Tampon Marketing
PETACampaign Against Cruelty to Chickens is Cruel to Children
PR Interruptus: Campaigns End Prematurely
Playboy Seeks Home Depot “Hotties”
Too Much Chocolate!
Hey Spiderman Marketers! Give Your Money to New York’s Kids, The Yankees Don’t Need It!
Metro, NYC’s Second Free Daily, Launches With Classic PR Stunts
Dinah Shore, Snapple and Memory Worms
Survey Proving BMW Owners Have Lots of Sex Gets Lots of Press
Ford: Cat Killed in Ad Agency’s Bowels. Yeah, Right!
Burger King’s Funky Chicken Is Cool But the Press Release Lays an Egg
Airhead’s Airhead Publicist Goes (Very) Public
Virgin Atlantic to Use Hypontherapists Onboard and Butterflies to Carry Ads
Buttless Jeans: Patent Pending
Space: The Final Advertising Frontier?
Parodies Spoof Celebrity Trial Sites
MoveOn.Org Uses Email to Generate 4,000 Visits to Ask Congressmen and Senators to Censure Bush
Lying Dubya Doll Launched By FraudCo
Website Offers $2500 Prize for Name of New Restaurant
NYC Hospitals in Bed With Advertisers
Confounded Bullshit Station Still Refuses to Run MoveOn Commercial
CBS Press Release Defends Its Political Censorship of MoveOn Ad
MoveOn Mounts CBS Protest Campaign — Please Join
MoveOn.Org’s New PR Firm Issues Rambling 674-Word Release
Connecting To Customers With WiFi
CBS Rejects MoveOn.org Super Bowl Ad
Barby and Friends: Quite a School Project
PETA Gives Birth to Baby PETA
Top Brands Featured in Billboard Top 20 Songs
What’s After Mad Cow? Attack of the Killer Tomatoes?

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