I'm B.L. Ochman, and I've been helping Fortune 500 companies achieve spectacular results by strategically incorporating emerging media into their marketing mix since 1996.

I contribute to Ad Age Digital Next, Mashable, Business Week and others.

Follow me on Google+ and Twitter.

I am co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets.

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Beyond Social Media: Guinness Wheelchair Basketball and thanks to Matt Cortellesi
Beyond Social Media – This will never be ok!
Kmart’s double entendre “Ship My Pants” ad goes viral, but also offends
“Dumb Ways to Die” Train Safety Tips Video Goes Viral. Go Figure!
How viral video helped sell 2.5 million Orabrush tongue cleaners and crowdsource funds for the new Orapup dog breath cure
Why you can’t make marketing go viral
Promoted Tweets: a wake-up call for Madison Ave (and everyone else too)
Coke’s Happiness Campaign Just Keeps Getting Better
“Happy Joel” Levinson Makes a Living Winning Video Contests by Marketing His Entries Better Than Companies Market Their Contests
KISS: The Difference Between Strategy and Tactics – and Why It Matters
The Slightly Salacious, and Semi-Disgusting, Trend in Fast Food Advertising
Social Media is a Mystery in India, But Not for Long
McDonald’s Comes a Long Way from Scary Clowns to (Unofficial) User-Generated Ads
iPhone – The Crazy Ones
Giant Asses Coming to Times Square
Madison Avenue Needs a Lot More Than a Wakeup Call
B.L. Ochman & Company Launches Blog Advertising and Creative Agency
Super Bowl Ads, Yawn, Range From Tepid to Just Plain Dull
SRF Global Translations Special: $98 Blog Post and Response Translation
What Could Your Company Do With a Blog?
Chevy Gets the Picture Not!
Chevy Tahoe Contest Ads Prove That Message Control is an Illusion
Levi’s Moonbathing Campaign: Another Agency That Doesn’t Get It
GM Launches Create a Canned Commercial “Contest”
ABC TV Rejects KFC Ad as Subliminal, Cuts Off its Nose to Spite its Face. Doh!
Is There a Short Cut to Building Blog Traffic?
Super Bowl Ads: Wake Me When Madison Avenue Gets a Clue
Thank Goodness Charmin Doesn’t Have a Mega-Roll Blog
Press Releases From Hell and How to Fix Them
Paris is Peeing Right Now
Laredo Group: Planning & Buying of Internet Media

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