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In a new report, Marketing Sherpa says “RSS is worthy of testing, but it’s not an email replacement and it never will be.”…Just as we warned marketers five years ago that they should not ‘shovel’ their brochure content onto their Web sites, you shouldn’t treat RSS as shovelware for email content. This is a new medium.” Agreed.
However, Steve Hall at adrants points out that “Comparing RSS to email, MarketingSherpa offers three drawbacks to RSS and gets all three wrong leading us to [wonder]if the writer has ever used RSS.”
Thed report is available free until May 23.